Unlocking Wealth: How To Start Investing In Assisted Living

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If you’re a beginner wanting to launch your assisted living business in the next 12 months, you’re in the right place!

Today, I’m going to walk you through how to get started investing in assisted living. Whether you’re a real estate investor, entrepreneur, nurse, or healthcare worker, this guide will help you build a solid foundation to succeed.

Let’s get started! 🚀

Check out this video, too: 

Why Building a Business Foundation Is Key

Getting into assisted living can feel confusing. You might be wondering, “Where do I even start?”

Here’s the truth: the most important thing you can do is build a strong business foundation. This foundation includes:

✅ A clear business plan
✅ Detailed underwriting (that’s your financial modeling)
✅ Thorough market research
✅ Setting up the right business entity

I always tell people, “You need a business foundation.” It makes everything else easier — from getting funding to finding the right house and having those important conversations.

If you want help with this, check out the Assisted Living Launchpad Bundle, which covers all these foundational pieces step-by-step. 

Step 1: Create Your Business Plan

Lenders, partners, and even you — all want to see a business plan.

One of the lending brokers I worked with said, “Lenders will ask for it on day one.” So, don’t wait!

Your business plan should include:

📌 Your mission, vision, and values — What’s your “why”?
📌 Your goals — How many facilities do you want? What population will you serve?
📌 Financial projections — How will the business make money?

Writing it down makes your plan real.

A solid business plan gives you clarity and direction so you don’t get sidetracked.

Step 2: Master Underwriting (Know Your Numbers)

I love underwriting. It’s all about working the numbers to see if your business will be profitable.

You need to understand:

✅ Your expenses — wages, insurance, food, utilities, mortgage payments
✅ Your income — How many residents will you serve and what will they pay?
✅ Profitability — Is the business going to make money?

You can’t just watch YouTube videos and take someone’s word for it. You’ve got to crunch your own numbers.

That’s why I created a free Underwriting Calculator. It helps you get comfortable with the numbers so they’re not confusing or scary.

Lenders and partners want to see these numbers too — so knowing them gives you confidence and shows you mean business.

Step 3: Do Your Market Research

Market research is about checking if your location can support your assisted living business.

Ask yourself:

✅ Is the senior population growing or shrinking?
✅ What’s the competition like?
✅ Are there taxes, politics, or other factors that could affect your business?

This step is super important. Assisted living is a form of real estate investing, but it’s also a business that impacts people’s lives.

I include a full market research guide in the Launchpad Bundle — updated yearly — to help you find the best states and markets for your business.

Step 4: Set Up Your Business Entity

You need to decide how to legally set up your business. This protects you and your assets.

Options include:

✅ Sole Proprietor — You use your Social Security number, but this leaves you open to liability.
✅ LLC (Limited Liability Company) — Limits your personal liability, commonly used for assisted living.
✅ S Corporation — May have tax benefits but more paperwork and requires advice from an accountant.

You can even have multiple entities — one owning the real estate and another running the business. I provide a free Lease Agreement Template to help with this setup.

I’m not an attorney, so please talk to one before making this decision and make sure it's done right!

Final Thoughts: Take Action Now!

Getting started is easier than you think if you focus on building your foundation first.

Remember these key steps:

✅ Build your business plan
✅ Master your underwriting
✅ Do your market research
✅ Set up the right business entity

I help beginners with all of this inside the Assisted Living Launchpad Bundle. If you want expert guidance, it’s a perfect place to start.

Ready to Launch Your Assisted Living Business?

🚀 Step 1: Download the Business Plan Checklist to start planning your foundation.

🚀 Step 2: Join the Assisted Living Investing Mastermind if you want personalized coaching to help you launch faster.

 Got questions? Drop them in the comments — I’d love to hear from you!

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