Hiring the right administrator for your assisted living facility can feel tricky and sometimes overwhelming. How do you decide what salary to offer? What qualities should you look for beyond just experience? And how do you make sure you have somebody who will ensure your business runs smoothly every...

Maybe you’ve looked at real estate. Maybe you’ve thought about business ownership. With assisted living, you don’t have to choose—you can do both.

In this guide, we’ll break down exactly how to start investing in the assisted living journey. Whether you want to convert a home, buy an existing facil...

Getting residents into your assisted living facility is heavily based on having a good strategy. In this blog, I’ll walk you through how to attract the right people, build relationships, and create an experience that makes families say, “This is the one.”

Whether you’re just starting or trying to b...

Yes—you read that right.

$122,000 per room per month using Medicaid. Sounds wild, right?

In this post, I’m going to walk you through exactly how this works. We’ll break down what Medicaid really is, how the money flows, and what you need to do to tap into these kinds of numbers (ethically and lega...

Medicaid is one of the best ways to get paid consistently while serving people who truly need care. But let’s be honest—it can also feel overwhelming and confusing when you're first starting out.

Where do you even begin? What forms do you need to fill out? Who do you talk to when things don’t make ...

Starting an assisted living business is a big goal. Most people love the idea of getting started. Fewer take action. And even fewer follow through to make it a reality.

That’s why I use the SMART+ goal method—an expansion on SMART goals to help me be successful with my assisted living businesses.

You don’t need perfect credit or a pile of cash to start an assisted living business. There are creative ways to get funding—if you know where to look and how to build your foundation.

Let’s break it down, step by step.

Why This Matters

So many people feel stuck. They want to open a care home b...

Are you curious what it really takes to operate an assisted living facility?

Whether you’re just getting licensed or you’re already running your first home, there’s a lot that goes on behind the scenes that no one prepares you for — daily paperwork, staffing headaches, fire drills at 4:30 AM, and a...

If you’re thinking about opening an assisted living facility, you’ve probably wondered:
Can Medicaid help pay for this?

The answer? Yes—but it depends. Medicaid can be a helpful funding stream, but only if you understand how it works in your state.

In this blog, we’ll break down everything you nee...

Starting your assisted living facility? Don’t wing it.
You need a business plan. And not just any plan—a great one.

Let’s walk through why it matters, what goes inside, and how to make it so solid that lenders and investors say YES.

Check out this video, too: 

Why a Business Plan Matters

If you'r...

Starting a Residential Assisted Living (RAL) business can be incredibly rewarding, but one of the most important questions for any new or aspiring owner is:
How profitable is this business?

In this post, we'll break down how profitability works in the RAL business, covering key levers for increasin...

Thinking about opening an assisted living home that serves people with mental health needs? You might be wondering:

Who are the residents?
What kind of care do they need?
What challenges should I expect?

Good news—you don’t have to figure it out alone! This guide breaks down what it’s really like ...