Starting an assisted living business can be confusing. You might feel stuck, overwhelmed, or unsure where to start.

I’m here to help. Whether you’re just thinking about assisted living or already deep in the process, there’s a resource for you.

Let’s break it down so you can get the help you need ...

Selling an assisted living facility is a big decision—and one that comes with a lot of lessons. If you're thinking about getting into residential assisted living (RAL), or already own a facility and wonder what it's like to exit, this post will give you an inside look. 

I'm Brandon Gustafson from A...

Starting your own assisted living business?
One of the biggest hurdles is figuring out how to pay for it.

This guide breaks down how to financially plan for your assisted living startup—without getting overwhelmed. From funding options to managing expenses and creating income, we've got you covered...

Starting an assisted living business can be exciting—but there are some situations where the numbers just don’t work. Not every house makes sense for residential assisted living (RAL). In this blog, we’ll break down when assisted living doesn’t make sense, and more importantly, how to fix it.

Let’s...

Starting an assisted living business is exciting—but it comes with lots of decisions. One of the biggest is figuring out your business structure. Should you go with an LLC or an S Corporation (S Corp)?

If you’re scratching your head over this, you’re not alone. This guide breaks down the basics so ...

The senior care world is changing fast—new tools, new expectations, and new rules. If you're starting or running an assisted living home, these shifts can make or break your success.

In this blog, you’ll learn the top 9 trends in assisted living for 2025—and exactly what to do about them.

Let’s di...

So you’ve heard about Medicaid, and now you're wondering…

👉 Can I really use it to launch or grow my assisted living business?
👉 Will I still be profitable if I accept Medicaid residents?

Good news—you’re in the right place! This guide breaks down everything you need to know to accept Medicaid in ...

The assisted living industry is standing at the edge of a transformative shift — thanks to what’s being dubbed the “One Big Beautiful Bill.” This major legislation aims to reshape funding, access, and business opportunities for residential assisted living across the U.S.

Let’s break down how this c...

Starting an assisted living facility is a smart move—but if your property is in an HOA (Homeowners Association), you might run into a few challenges.

This guide walks you through exactly how to deal with HOAs, talk to your neighbors, and protect your right to operate your business.

Let’s jump in! ...

Starting an assisted living facility is exciting, but figuring out how to get paid can be confusing—especially when it comes to private pay residents, those who pay out of pocket without Medicaid or other government help.

This guide breaks down the three main ways to accept payments from private pa...

Want to run an assisted living home where residents feel at home — and families love visiting?

You'll need to not only provide great care, but also focus on creating a strong sense of community where everyone feels seen, supported, and valued.

In this post, I’ll break down:

• Why building a str...

Feeling stuck trying to start your assisted living business?

You're not alone — I hear this all the time:

“I don’t even know where to start.”

“I’m overwhelmed… Is assisted living even right for me?”

If you’re asking any of those questions, this blog is for you.

👇 Here’s exactly how I help b...