Medicaid is one of the best ways to get paid consistently while serving people who truly need care. But let’s be honest—it can also feel overwhelming and confusing when you're first starting out.

Where do you even begin? What forms do you need to fill out? Who do you talk to when things don’t make ...

Starting an assisted living business is a big goal. Most people love the idea of getting started. Fewer take action. And even fewer follow through to make it a reality.

That’s why I use the SMART+ goal method—an expansion on SMART goals to help me be successful with my assisted living businesses.

You don’t need perfect credit or a pile of cash to start an assisted living business. There are creative ways to get funding—if you know where to look and how to build your foundation.

Let’s break it down, step by step.

Why This Matters

So many people feel stuck. They want to open a care home b...

Are you curious what it really takes to operate an assisted living facility?

Whether you’re just getting licensed or you’re already running your first home, there’s a lot that goes on behind the scenes that no one prepares you for — daily paperwork, staffing headaches, fire drills at 4:30 AM, and a...

If you’re thinking about opening an assisted living facility, you’ve probably wondered:
Can Medicaid help pay for this?

The answer? Yes—but it depends. Medicaid can be a helpful funding stream, but only if you understand how it works in your state.

In this blog, we’ll break down everything you nee...

Starting your assisted living facility? Don’t wing it.
You need a business plan. And not just any plan—a great one.

Let’s walk through why it matters, what goes inside, and how to make it so solid that lenders and investors say YES.

Check out this video, too: 

Why a Business Plan Matters

If you'r...

Starting a Residential Assisted Living (RAL) business can be incredibly rewarding, but one of the most important questions for any new or aspiring owner is:
How profitable is this business?

In this post, we'll break down how profitability works in the RAL business, covering key levers for increasin...

Thinking about opening an assisted living home that serves people with mental health needs? You might be wondering:

Who are the residents?
What kind of care do they need?
What challenges should I expect?

Good news—you don’t have to figure it out alone! This guide breaks down what it’s really like ...

Yes — and if you're serious about building wealth and impact in this space, you should. One home is a great start. But if you want real freedom, consistent income, and a business that doesn’t need you in it 24/7… you’ve got to think bigger.

But scaling the right way? That takes planning, the right ...

Want to rent your home to someone who runs an assisted living facility? You're in the right place.

Many landlords don’t know this is an option—but it is. In fact, it can be a great way to turn your home into a cash-flowing business without running the care side yourself.

I recently spoke with some...

One big question we hear a lot is:

👉 “Do I need an attorney to help me get licensed?”

Let’s break this down in a super simple way so you can feel confident and clear on your next step.

Check out this video, too: 

Why This Matters

Getting your license is one of the first and most important steps ...

Curious about the world of senior living? You’re in the right place! In this blog, we’ll break down the basics of care homes, assisted living, and nursing homes so you understand the key differences and know which one fits your goals or your loved one’s needs.

Check out this video, too: 

Why It Mat...