Want to fill your beds with high-quality residents? 🛏️
Then you need a simple and clear marketing strategy — not random flyers or overpriced ads that never lead to a single call.

In this guide, I’ll walk you through how to market your assisted living facility the right way — using both network mark...

Starting an assisted living business can feel exciting but also overwhelming. Where do you begin? How do you find the right property, get licensed, secure funding, and attract residents?

Good news—you don’t have to figure it out alone! In this post, I’ll share how I started my assisted living journ...

There's a lot that goes into running a successful assisted living business. In this blog, we’ll break down exactly how to operate a profitable assisted living facility from the ground up.

 Let’s dive in.👇

Check out this video, too: 

Why This Matters

Many beginners think running a facility is all ...

Starting and running an assisted living business can feel overwhelming if you don’t know which numbers you should be tracking to know if you're running a profitable business.

Good news! This guide breaks down the key performance indicators (KPIs) every assisted living owner needs to track to keep t...

Trying to figure out what Medicaid pays for assisted living in your state? You’re not alone!

The process can feel confusing—but it doesn’t have to be. In this blog, I’ll show you exactly how to search for Medicaid rates (also called fee schedules), what terms to use, and how to avoid outdated info....

Hiring the right administrator for your assisted living facility can feel tricky and sometimes overwhelming. How do you decide what salary to offer? What qualities should you look for beyond just experience? And how do you make sure you have somebody who will ensure your business runs smoothly every...

Maybe you’ve looked at real estate. Maybe you’ve thought about business ownership. With assisted living, you don’t have to choose—you can do both.

In this guide, we’ll break down exactly how to start investing in the assisted living journey. Whether you want to convert a home, buy an existing facil...

Getting residents into your assisted living facility is heavily based on having a good strategy. In this blog, I’ll walk you through how to attract the right people, build relationships, and create an experience that makes families say, “This is the one.”

Whether you’re just starting or trying to b...

Yes—you read that right.

$122,000 per room per month using Medicaid. Sounds wild, right?

In this post, I’m going to walk you through exactly how this works. We’ll break down what Medicaid really is, how the money flows, and what you need to do to tap into these kinds of numbers (ethically and lega...

Medicaid is one of the best ways to get paid consistently while serving people who truly need care. But let’s be honest—it can also feel overwhelming and confusing when you're first starting out.

Where do you even begin? What forms do you need to fill out? Who do you talk to when things don’t make ...

Starting an assisted living business is a big goal. Most people love the idea of getting started. Fewer take action. And even fewer follow through to make it a reality.

That’s why I use the SMART+ goal method—an expansion on SMART goals to help me be successful with my assisted living businesses.

You don’t need perfect credit or a pile of cash to start an assisted living business. There are creative ways to get funding—if you know where to look and how to build your foundation.

Let’s break it down, step by step.

Why This Matters

So many people feel stuck. They want to open a care home b...