How to Market Your Assisted Living Business!

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Marketing your assisted living business can feel overwhelming—especially when you're just getting started. But with the right marketing plan, you can build awareness, fill your beds, and grow your business.

This guide breaks down three powerful ways to market your residential assisted living facility.

Let’s dive in! 🚀

Check out this video, too: 

Why Marketing Matters

If people don’t know about your assisted living facility, they can’t move in. Marketing helps you:
✅ Fill your beds faster
✅ Build trust in your community
✅ Attract the right residents
✅ Increase your monthly revenue

Let’s look at the top three ways to make that happen this year.

1️⃣ Network Marketing (Build Real Relationships)

Network marketing is about getting out there and talking to people. You’re not selling—you’re connecting. The best marketing often comes from strong local relationships. Here’s how to get started:

🔹 Who to talk to:

  • Discharge nurses at local hospitals

  • Case managers at rehab facilities

  • Home health agencies

  • Hospice teams

  • Smaller assisted living or nursing homes

🔹 How to connect:

  • Start with 3–10 solid contacts

  • Bring a business card, flyer, or brochure

  • Follow up regularly

  • Be consistent and genuine

💡 Pro Tip: Don't just drop off flyers and leave. Stay in touch, be helpful, and build trust. That’s how referrals start rolling in.

🔹 Go where the adult children are
Your ideal resident might be 80, but their adult children (aged 55–65) are making the decisions. So…

  • Visit coffee shops, florists, and restaurants

  • Partner with local businesses

  • Sponsor senior-focused community events

🎉 Host your own events too!

  • Free tours

  • Senior wellness events

  • Educational Q&A nights

  • Partner-led workshops

2️⃣ Internet Marketing (Build Your Online Presence)

Your website is your digital front door. Make sure it’s easy to find and clear on what action you want people to take.

🔹 Step 1: Website Essentials

  • Mobile-friendly and fast-loading

  • Clear headline and call-to-action (CTA)

  • Simple design with easy-to-find contact information

  • Offer a free tool or lead magnet (like a checklist or guide) in exchange for an email

💡 Example: Use a tool like “Top 10 Questions to Ask Before Choosing a Care Home” as your lead magnet.

🔹 Step 2: Email Marketing That Works

  • Send your lead magnet right away

  • Follow up with valuable content, here are some potential ideas you can talk about in your follow up emails:

    • Testimonials

    • Common myths about assisted living

    • Resident success stories

    • Invitations to open houses

🗓 Keep it consistent with a monthly newsletter. Share:

  • Upcoming events

  • Behind-the-scenes photos

  • Staff spotlights

  • New blog posts and videos

🔹 Step 3: Social Media
Where is your audience hanging out online?

  • Create a Facebook page for your facility

  • Share activities, meals, or events

  • Post testimonials and reviews

  • Run Facebook ads targeting your potential resident's adult children

  • Hold short, live Q&A sessions

3️⃣ Placement Agencies (Yes, They Can Help)

Placement agencies help families find care homes. And while some may charge steep fees, the right local placement agent can be a game-changer.

🔹 What to do:

  • Start with a local placement agent—not a large nationwide service

  • Invite them to tour your facility

  • Be clear about pricing, availability, and what makes you different

  • Follow up weekly with updates

💡 They only get paid when you get paid, so build a strong relationship and make it easy for them to refer residents to you.

Next Steps: Take Action Today!

🚀 Want to grow your assisted living business ? Here’s what to do:

✅ Step 1: Download the Business Plan Checklist
✅ Step 2: Join the Assisted Living Investing Mastermind
✅ Step 3: Use this guide to start building relationships, improving your website, and marketing smarter

Got questions? Drop them in the comments!

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