Transcript

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to 12 months. Today, we are going to do my annual review of the top assisted living markets for 2025. Um, and I'm really excited to get into that with you. We put in a ton of work to get these ready. It's a little bit later than I would have liked. Um, but I think uh those of you that have access to this in the launchpad um are going to love it. And I'll share a little bit here at the end of the video how you can also get access to that launchpad bundle. uh so you can look at the actual data and

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uh see exactly what it looks like. So make sure you stick around till the end of the video so you know how to access that uh that all the research here that we're putting into this. I want to remind you also to get over to assisted livinginvesting.net net where you can get we have a bunch of free resources to help out on your journey uh to to launch your assisted living business and make sure that you are getting the things that you need so that you can um successfully launch and reach your goals of uh time and

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financial freedom as you're trying to get into this world of assisted living and and help those around you make an impact in the world and and do those types of things. Uh that's something I I love about assisted living is the impact that we get to have in people's lives and and how we can help people move things along and reach their goals and create that time of financial freedom uh with the impact that they get to have in the world. So with that, uh let us make sure that I've got links on here. Um and

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we're going to share really quick here. Pin this up there. Okay, with that, let's share our screen. Um, today we are talking again about the top assisted living markets to watch in 2025. I do this on an annual basis. At the end of the video, we are actually going to get into um the top 20 the top 10 um of my top 10 list uh for for the for the year uh of of 2025 and which of those states they actually are. I'm really excited to share this with you. I have a I have a few uh really interesting insights for

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you uh getting into this year. All right, let's move on here to got to orient myself. All right, so the process that I go through, I want to share this really quick with you so you know exactly kind of what goes into this, how I decide which are the top 10 markets. I think this is really important for you to understand and uh you can you can take a lot of this and and and really implement it yourself if you wanted to. I do a lot of the work for you inside of the launchpad, but uh when you when you

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get access to the market research guide, but uh I want to share with you the process I go through so that if you wanted to do this yourself, you can you can spend the time doing it. I look at three different things. Um when it comes to states, um at a high level, I want to be looking at the top retirement places, which where are people looking to retire? I want to see, hey, somebody's getting to that age where they're going to retire. They've been living somewhere where they don't want to live for the

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last, you know, 20 years. They're getting on the internet. They are searching best place to retire, top places to retire. We go and we scour the internet for that. We actually have 42 different um sites that we have gathered information from this year and we are looking at how frequently are these states popping up on on those. We cite all of this information for you. Uh so you can go find it yourself if you want. So in there, we're looking at that. We're looking at what I would call

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migratory patterns. uh where are people going to retire? Number two is we're looking at the degree of difficulty. This is new this year. I actually have added two big pieces of criteria to this. Degree of difficulty is uh we're we're looking at a few different items and I'm going to dive into that here in just a second. And then competition, uh we want to look at, hey, let's look at the landscape. Let's see what's going on there and uh see, hey, is there enough? Is it saturated in the state or not? Um

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so so I dive into that as well into this. So let's dive into this a little bit more um but more specifics here for those three main pieces of criteria. Number one, let's look at retirement trends. So when it comes to retirement trends, what you're going to what I look at here is online ratings. And I look at this um on a state basis and I also look at it for the top markets. Um, and that is something that I think is really important for you to to look at because not only are you going to see, hey, this

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state, a lot of people are moving here or maybe more importantly, a lot of people are moving away from these states and you see that a lot actually with like California and New York. A lot of people are moving away from those states and they are moving to places like Florida or Texas or Arizona. Um, you can see a lot of that migratory behavior um, as as you get into it. What I will say is I was actually a little bit surprised with some of some of the states that were popping up in that migratory um that migratory

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criteria that I have. And then on top of that, we're looking at the top markets within those states. So if you're like, you know, Idaho, maybe it didn't make the top 10, maybe it did. Stick around to the end of the video to see uh if they're on there. Um but I I really I want to be in Idaho. I want to do this. Which markets in Idaho are people looking at um migrating to? Um, and so we want to look at that. So we look at at market data. Again, I mentioned we had 42 um different uh sites that we

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looked at for estates. Um, and then when we got down to the market level, excuse me, I've got about 30 30 to 35 um different um sites. So we scoured the internet. We looked all over the place. None of these are AI driven, by the way, unless unless they didn't say it on their site that it was AIdriven. We did not use AI for any of this research. Um, we did some to like maybe to to we did use AI when we were looking at the the stuff for competition and degree of difficulty to just to take all of the

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information that was out there and help synthesize it a little bit so it was easier to digest. But when it comes to looking at best places to retire, we didn't use AI for any of that and we didn't use blogs or um sites that used AI unless they didn't explicitly state it state it on their website. So no AI involved in this. Um this is why it took so long to to to gather all this information. Next is degree of difficulty. So this is one that I I I I mentioned we use AI on this to synthesize because there's so much data

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out there. And what we wanted to look at was resident to caregiver ratio. Um and I have been seeing a trend um here in the last few years with resident to caregiver ratio where a lot of states are shifting from a model of you have to have x amount of of staff for y amount of residents. um that has been going away and a lot of what you're seeing is there is a requirement to just meet the needs the care needs of the resident. That is what the focus has been and I think that's really good for us as as

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business owners for you as somebody that wants to get into this. Um I think that's it's really good for you to to have be aware of that. So that's taken into account. Um, the ones that that are going to get dinged on this are states where they do have some kind of a requirement and it might be even prohibitive. Um, the other thing that I'll say, uh, in Colorado, I I've operated in Colorado in the past. Um, what what I found in Colorado is general assisted living, there's actually no

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requirement. It's meet the care needs. But in the type of assisted living that I did in Colorado, which was mental health, there was a requirement uh it was 1 to eight, one one staff to every eight residents. So depending on the type of resident you're going to work with, you might need to dig a little bit deeper and figure out if there are any specific requirements for the type of population you're going to be working with. So that's like huge golden nugget there. as I was doing a

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little bit of extra research into this. This is not an all-encompassing yet, but here it is. This is the rule. Uh it could be in your state, but you always always want to double check that that you're understanding what's going into this. Okay, so that's resident to caregiver ratio. Next was obtaining a facility license. What's the the process to to go in and obtain that license? Is it hard? Is it not hard? Um how long does it take? Um we we talked I I look into that the length of time to obtain a

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facility license because some of these um you can be done in like two to six weeks. Some of them are 9 to 12 months. Like it depends on the state. And so I take that all into account for uh this this ranking for degree of difficulty. I'm also looking at um what is the the process and the timeline to obtain a facility administrator license. That's something that not all of you watching this are going to want to do. Uh if it is, type in administrator down below. Uh because and if you're interested in in

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learning about some of the requirements to become a facility administrator, type in administrator down below because I can do a video for you on that. But um you want to be aware of this because whether it's you becoming the administrator and needing to understand what that process is going to look like for you or if you're going to hire it out to somebody or you have a family member that wants to do this, you want to understand the complexity of becoming a facility administrator and that should

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be factored into your market research I think um because especially if you're looking at just broadly um how how all this is going to work for you. Okay, next one is competition. And this one I think is is huge. This is something actually I'd never had had dove into this um because uh competition it was it was hard for me to figure out. I want to share a quick story before I dive into competition. When I was starting my assisted living journey, I uh I knew I wanted to do assisted living. I I I I

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knew I wanted to do I I was trying to figure it out. Um but I wasn't sure which market. And honestly, at the beginning, I didn't care. I just wanted a facility. I was willing to I I thought I wanted I live in Utah. I thought I wanted to be in Utah. I couldn't find anything at the time when I was looking and and so I just kind of broadened my horizons. Uh found an opportunity in Colorado and I was like, "Yep, that's what I want to I I want an assisted living facility. I don't care about

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anything else. Let's just let's just do it. Make sure the number works numbers are going to work and and let's dive in." And now in hindsight, now when I look at that and and see what I had done, the actions I took, um there was a better way to do it. And uh a lot of that actually came back to doing market research. So when I slowed myself down and I started thinking, okay, how how am I going to do all this? How how where should I be doing this? Where should how should I create this plan? Um, market

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research was something that was like, "Oh, yeah." I didn't really do that the first time. Um, let's let's spend some time and do some market research. So, I did and I really only focused on the the trends for where people were moving. And then once I found that and had narrowed it down to four or five states, that's when I started looking at more demographic data. We'll get into that here in just a second. But taking some time, pausing, holding, just kind of just taking a breath and looking at the

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different markets that were out there um is what led us to invest in Idaho. And for us at that time was an incredible decision for us. And I credit a lot of our success in Idaho and our ability to to be where I'm at today to pausing and looking at market research and figuring out how am I going to make this thing work. And that is something that uh for me was just so so valuable to pause there. In the time that has transpired, you know, in the four or five years since since that time, um I have been refining

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this market research guide and I just talked about uh you know, we just talked about the degree of difficulty. That is something that is new that uh for me I I was just headstrong. I'm going to make this work. But understanding the degree of difficulty I think is really important. and understanding the competition. I think now that I I look at this and and the more I get into this and and do research and and work on helping people like you launch their assisted living business, the more I see

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the need for for these types of things. Okay. So, competition is another huge one. Another thing that you really should be focusing on as as you're trying to launch your assisted living business. There are uh the things that you that I'm looking at here in inside of my market research guide um that you can get inside the launchpad bundle. um is uh we we look at the number of facilities in the state. So, we're looking at this statewide. How many facil how many licensed facilities? Now,

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unlicensed facilities aren't going to show up on this because they're unlicensed. They don't necessarily have to register, but licensed facilities, we want to look at licensed beds, the quantity of beds that are licensed in these licensed facilities. So, we we were able to find all this information for you um at a state level, and it's inside of the market research guide. So you you wouldn't have to go duplicate this. Uh if you go and and grab this at the launchpad bundle. Um

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I also am looking at population and I want to look at when I'm looking at the state level, I want to see the overall population and I also want to be looking at the age 65 plus and I want to look at 80 plus. Um 65 plus means they're going to be getting into assisted living soon, relatively soon. You know, in the next potentially 0 to 25 years, they're going to be getting into assisted living. 80 80 year olds the chances of them being in assisted living I would say is is quite high there there's a high need the

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older that a person gets right and so I want to see how many people are in that age band so I'm looking at all of that we we we pull all of that in and that is how I created a competition um rank a competition uh metric for for the way that we're looking at this inside of I I go really deep into this uh inside of the course and um show you how the math works as well um if you wanted to get the market research guide and it does the math for you. It's more so you can understand it and then you can make

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tweaks off of it or make your own judgments based off of the analysis that I've done on it. Um, but it will help you out. And I want to also kind of go back really quick to to my background, my professional background is in analytics. I love working with data. So, building these spreadsheets um for for a lot of you, you're going to be like, "Oh my gosh, this is so much information." I try I've tried to synthesize this down in a way is very easy for you to understand. Um so you don't have to go

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look at it. But if you're somebody like me that loves the data, then you've got all the data and you can mess around with it and and kind of manipulate it in a way that it's going to work for you. We've just compiled all of it. So um you can get access to it um at the Launchpad bundle. So make sure you go check that out. Um but that is the competition metric. So we're looking we're looking at that. Now, let's talk about some of the market details. After you, um, identify, you know what, yes, um,

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Nevada, that's the state I want to be in. Uh, that's the state I want to do this. Iowa, um, Michigan, whatever state it is that that you want to do. Um, and and you figure that out. Now, you've got to start getting down into more nitty-gritty type details. Um, what I would call market, uh, the the market details, but this could be done at a city or a county level. Um, I do this at a at a city level. Uh, but I was just working with somebody uh that's inside of my success system program um earlier

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today and she's working on her market research and uh she was asking a question like, you know, all this information on here's city. How do I find this at a county level? So, I was walking her through how to use census.gov to go and find that information and go in and and look for it to um go do that research herself and make sure that the county level is going to work for her. And then what I kind of guided her through is now that you know once you figured out, yeah, this this county, yes, that's where I want to do it at,

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now let's get into more of a city uh level within that county and let's identify the top two or three cities. And then once we do that, now we're looking at specific um neighborhoods that we want to be working inside of. So it really is you got to start high. You got to start up high and then you got to trickle your way down. That's how you're going to be successful um as you go through this. Really important for you to to to do all of that. In the market details, what I'm looking at is I want

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to see median age. What's what's that average age going to be for for the people that are here? Obviously, a higher age means it's probably more likely they're going to need assisted living services. Um, so I want to look at that population age band. So, I want to I do this actually in fiveyear chunks. Uh, I can't remember what I what age I start with, but you know, 65 to 70, 70 to 75, something along those lines. I want to see those age bands is what I would call them, and see how many

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people are in those age bands. And the more people that are in an older age band, the more likely that they're going to need assisted living services. Okay. Next is income levels. Obviously, if I'm working with assisted living and I want to do private pay, I need a more affluent location. And so the the higher the income levels are, the more likely they are to be able to support a a higher um higher ticket of assisted living, a higher monthly rate of assisted living as as they're trying to

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as as I'm trying to build my business. Now, a lower income area doesn't mean I can't be successful. I just want to do the research and and maybe if it's a lower income area, maybe I should be looking a little bit deeper into Medicaid and trying to understand exact exactly what that looks like. So, if you're interested in learning about Medicaid, type in Medicaid down below as well. I have a bunch of videos, but I'm happy to dive uh a little bit deeper into Medicaid with you, uh if that's

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something that's of interest. Okay, crime rates, uh they're big. You want to be looking at crime rates. You want something that has a low crime risk. You can actually find this data online. It's very easy to find. You go to city-data.org.com city-data.com. Um, and it it will give you all the crime rate data that you need to see and and that can really help you out as you're trying to figure out, hey, is this going to to work uh for me or not? Um, it's something that that you want to

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take into consideration because a higher a higher crime rate uh city just means people might not be as comfortable. Um, they might be willing to drive a little bit further, you know, 20 30 minutes out of their way to get somewhere that just feels safer. And so that's something that that I would highly recommend that you take into consideration as you're getting into this. Even if you're in a Medicaid population, like you it's still going to benefit you to to be somewhere that has a lower crime

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rate um than other surrounding areas. Doesn't mean that it has to be uh you know, it doesn't mean that crime rate 500 uh and and you need to have something that is 50 and that's the only criteria you should be doing. It just means, hey, crime rate overall in this area is like 500 and maybe crime rate over here is like 300 and you know, maybe that's good enough. Um, so you want to be like comparing it kind of to the other areas that are around you and you want to be looking for for options

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that uh even if it's a higher crime rate uh relative to the nation, maybe it's a a lower crime rate relative to the area, uh that that might be enough to to get people to to want to work with you. Okay. And the the last thing that I want to point out is political leanings. Um we obviously live in a a society that is very political. Um I would say I would never allow political leanings to dictate the market that I want to work in. I would never do that. I don't think you should do that. But it is a data

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point that I think you should be aware of um for a few reasons. one, if you have strong political affiliations and you want to work in a specific area, um then go ahead and do it. You're you're going to be more comfortable that way. Uh conservative, liberal, I don't I don't care what you are, you're going to be more com comfortable, um operating a business in a state that is more aligned with you politically or even a market that is more aligned with you politically. Um so go ahead and do that.

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Um, I will also say that in more conservative leaning states, and I say this all the time, you're going to find that um, it's more small business friendly. Um, there's less regulations. Uh, it is easier to operate in more conservativeleaning markets and states. In more liberal leaning states, you're going to have a lot more options for um political program, government programs, um things like Medicaid or other waiver programs and probably higher funding options for you in in those types of uh situations.

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So, you need to kind of figure out what is more important for me and and how do I how would I prefer to to to run this type of a of a business? Um, and you know, I I wouldn't I wouldn't let it make your decision, but I would say it's a data point. And if you're trying to decide between two or three different markets, then you may want to go with one that you feel a little bit more comfortable with because they align with you more from a political standpoint. Okay? So, that's something that I want

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to to bring up and make sure that you're you're aware of as you get into this. All right. Um, so that's how I dive into market details and you can see a lot of that um as you get into the into the market research guide as well. So let's get into the top 10. Um, so the top 10, I was going to do drum roll drum roll, but I popped it up. These are the top 10 states. Um, we're going to do top five here and then we'll get into the the bottom five on the on the next slide. Um, but our top state this year was

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Wyoming. Um, so Wyoming is number one. Uh, which is a little bit surprising, but when you take into into account, remember there's three pieces of criteria. We're looking at um we're looking at migratory um trends. We're looking at competition and we're looking at the degree of difficulty and Wyoming um was high on all three of those. Actually, West Virginia is number two, Kentucky is number three, North Dakota is number four, and Delaware is number five. And I'm going to pause right here

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really quick on on the top five and point something out that I think is really interesting. They're all over the nation. There is no like, oh, the southwest is the hot spot or the or the south or the northeast or whatever. You can see here Wyoming is in the mountain west. West Virginia is over on the east coast kind of on on the southeast. Kentucky is in the south and and a little bit more inland. North Dakota is in the middle of the country and Delaware is in the northeast. Like they're all over all over the country.

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So there is not any region that is going to be more specific and and more uh suit better suited for assisted living. It is nationwide. It doesn't doesn't really matter. Um let's get into the bottom or the the rest of the top five or top 10. Uh Oklahoma um we've got uh is number six. Georgia is number seven. Mississippi number eight. Uh Tennessee uh was on here on here last year number nine. Indiana is number 10. I've got a few people in inside of the success system success system program uh that

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are in Indiana. So, that's really exciting for them to hear. Um and then also I had to throw in the District of Columbia uh not a state, but they actually ranked I think it was about 678 uh somewhere in that range. Um just as a as a district um actually ranked really high. And I've got to be honest with you, that really surprised me. I did not think that that was something that uh would pop up, but it did. So, um that's something for you to be aware of. So to recap again really quickly, Wyoming,

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West Virginia, Kentucky, North Dakota, Delaware, Oklahoma, Georgia, Mississippi, Tennessee, Indiana, and the District of Columbia. So you can see there they are all over the place. Um, and I think you can be successful. Now, if your state is not on the top 10, does not mean that it can that it's not going to be successful. if your state was on the bottom 10. And I will tell you um straight away uh the ones that I can remember that are at the bottom 10 are California and New York um are are I

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think the top two. Uh and I know there's a lot of you that watch this that are in California and and New York. And what I would say to you is just because it's on the bottom 10 doesn't mean you can't be successful. I was watching a video um early I think it was last week um Serge Leescue who does YouTube as well. He was interviewing a couple that have been doing this in California for years. Um and they do um smaller care homes, six six beds and they have been extremely successful. And so uh you can be

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successful in one of those states that is more difficult. You absolutely can be successful. It just means hey maybe there there's going to be a little bit more hurdles there. Um, maybe people are moving away. Maybe there's uh there's too much competition. It's too saturated, which I will say New York actually is on my list of it is the least competitive state in the nation for assisted living. That there's a nugget. No, if you made it all the way to this point and you heard that, type

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in New York down below. So, New York um actually is I would say the least competitive state, which I found just amazing. And I don't know if that's a per capita thing where there's just so many people living in New York and there's not a lot of assisted living facilities. I didn't dive deep deep into it, but I was just kind of blown away by that. But um you know, even if your state is is on my bottom 10 list or it's not here on the top 10, does not mean you can be successful. It just means,

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hey, maybe it's just more difficult to to get licensed um and and run a facility there. Um maybe there's a lot of competition. You can still be successful in this. I honestly believe that there are no bad places for assisted living at at the as of the recording of this video. I think you can be successful nationwide. Doesn't matter the state. Doesn't matter the market. There are enough people that need this service that you are going to be successful as you try to dive into this.

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Okay. I was actually working with somebody in the success system. um she she's working on a grant program and we were writing up the grant proposal and uh something that we saw inside of there is hey we need to we need to get some data in here that's going to show support hey you need assisted living in in this area. uh she's actually in Utah and we were we were working through it and we reached out to the state to the city and we were asking hey do you have any data that could help us support our

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claims so we can so we can start this facility here and uh and get this ready to go and we pulled back some data and the the weight list statewide nation the statewide weight list in Utah for people and she's working specific specifically with disabled adults um was in the tens of thousands and has a 5-year wait list for for that population. And so we're using that data to try to secure some some extra funding u for her to to get her house uh where where she wants it to be. And whether or not she gets the the

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funding will remains to be seen. But um what I think is is important to know is even in in a state uh like Utah uh that's not on the top 10 here um in a demographic that is very niche disabled adults not not general assisted living there is there is a huge weight list um a 10-year weight list statewide that I think goes to show assisted living is needed um everywhere people need this type of care. They need to to get in. They need to they need to receive the the level of care that's going to help

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them out as as they're trying to move things along on on their journey to to getting healthy. And as people that are getting into assisted living, we get to help with that. And that's so exciting. It's so rewarding. Yes, there's money to be made here in in this, but the impact we get to have on people's lives and and the care like it it's oh man, it is it's it's one of my favorite things. It's why I love being in healthcare and why I would love to help you along your

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journey as you're trying to get into it. So, that's our top 10 list. Um, you can go and get the market research guide. Everything that I've been going through here with you today in this video, you can get access to that. Um, it is inside of the Launchpad bundle. Um, it's it's the market research guide. It's inside of the market research or it is the market research guide. It's inside of the Launchpad bundle. This is the problem with me doing this live. Can't edit that out. Um, but if you go to

00:28:24
assistedl livinginvesting.net/launchpad, you're going to get the market research guide plus a bunch of other stuff that's going to help you build the foundation that you need to launch your assisted living business. So, make sure you go check that out. Um, this is the it's it's not in there as of the recording of this, but we will have it in there later this week. Um, so make sure you go grab if you're watching this later on. Um, you're going to it'll be there for you.

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Um, so make sure you go and grab that. Again, it's assisted livinginvesting.net/launchpad. net/aunchpad. Um, it is the market research guide that is a part of that that whole bundle. I don't sell it separately. It's just part of the bundle. U, but that's going to help you out because it's there's there's so much stuff there uh that that's going to help you um get get what you need and and help you launch your assisted living business. So, make sure you go check that out. Uh, it's going to

00:29:09
help you out a ton. I got a few other things that I wanted to go through with you. Um, number one, um, for those of you who did not hear, um, I wrote a book. Um you can go grab that um at the alibook.com. Um so make sure you go and grab that book. It is it teaches you my fivephase process, the focus framework to help you um help you launch your assisted living business. You got to build your foundation first. You have to optimize your market. You got to figure out which house is going to to work. Uh

00:29:37
you got to figure out capital and funding. You got to understand the licensing process. And then you have to have a strategic launch to help you be successful. All of that is talked about inside of the the profitable assisted living book. You can go get it at the alibook.com through the end of the month. There's also some special bonuses. If you're on Facebook um and and in my email list, you're going to get emails for how you can access those special bonuses, but by the end of the month, those will be gone. Um and but

00:30:03
there are extra extra bonuses and resources at the back of the book that you can get access to if you go and buy the book. So, make sure you go grab that um and and help you out. And then I have another really exciting thing. I'm super excited for this. Um, I am launching a challenge. It's going to be a week-long challenge. You can find out about the next one that's coming up at roadmapchallenge.com. Um, we will have links for all of these things down below for you. But, um, the the roadmap challenge, go go go look at

00:30:32
the website. It's going to tell you all about it. It's a week-long challenge. We're going to work together. I'm going to help you build a road map that's going to help you launch your assisted living business. Um, there's actually two options for there. Super affordable. I cannot wait to be in and working with you as you're trying to launch your assisted living business. It's going to be so much fun. Uh so we have one of those coming up soon. Um and make sure you go and check the website regularly

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because we're going to be doing these on a regular basis as well. Um roadmapchallenge.com. Make sure you go and and check that out and join me. I I I'm I'm super excited for it. Uh we have one coming up in just a few weeks. So make sure you get over there. roadmapchallenge.com. And with that, want to thank you for watching. Thanks for being here. I really appreciate it. Those of you that are live. I love chatting with you and and and having you be here to interact with me. Hope you learned a lot. If you

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did, make sure you like the video, subscribe, and ring the bell as well so you get notified every time we put out content. We go live on Tuesdays. We put out content on Thursdays. All with the goal of helping you launch your assisted living business. Does residential assisted living sound interesting to you, but you don't know how to get started at assisted living investing? I'm here to help beginners like you launch their assisted living business. I love helping and coaching people. Make

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sure you go check out the website. Go sign up for the challenge and uh get over there. And remember, it does not take a lot. Just a little bit. Just keep going step by step by step. And I promise you, if you do and you are consistent and persistent, you are going to be successful. Thanks for watching and have a great day.