Success in Multiple: Assisted Living Homes? Focus on WHO Not HOW!
Sep 19, 2024
This blog explores the complications of running multiple assisted living facilities in various states. Although managing such a vast corporation may appear daunting, it is doable with the right planning and people. We'll share thoughts and strategies for successfully navigating this complex landscape while ensuring smooth operations and uniform quality of care across all sites.
The key to managing many facilities is to adopt a "who, not how" approach. Instead of becoming immersed in the details of each job, focus on establishing a team of skilled and trustworthy professionals to handle day-to-day operations. This strategy saves you time while maximizing your team members' skills and knowledge, ensuring that all elements of your business are managed efficiently and effectively.
You can concentrate on development and creativity by delegating work and empowering your employees. With a solid operational foundation and a committed workforce, you may grow your assisted living business across multiple states, providing excellent care to residents while constantly growing your reach and influence. This blog will guide you through the steps and best practices for success.
Check out the video, too:
Introduction to Multiple Facility Management
Operating numerous assisted living facilities in various states can be difficult. However, the key to success is the team you build and their roles. It's about hiring the right people to manage various aspects of the organization so you can focus on expansion and strategic planning.
The Power of "Who, Not How"
Inspired by Dr. Benjamin Hardy's book "Who Not How," I've adopted the idea that success in managing several facilities is less about how you do things and more about who does them. This strategy has enabled me to manage operations across different states while working a full-time job.
The Importance of Good Administrators
Hiring skilled administrators who understand compliance and daily operations is a key component of this strategy. These individuals ensure the facilities operate efficiently even when you are not on-site at the facility. Hiring the right administrators can greatly boost the quality and efficiency of your operations.
Personal Experience and Insights
During a recent mastermind session with Dr. Benjamin Hardy, I interacted with another business owner who reaffirmed this idea. We talked about our goals and accomplishments, and it became evident that my success greatly depends on the team I have in place. This knowledge has affected how I manage and operate my facilities.
My Role and Vision
As a visionary, I excel in planning and developing relationships with lenders. My goal is to grow my portfolio to ten facilities in three years. I will need specialists in day-to-day operations and financial partnerships to accomplish this. This will allow me to focus on my strongest skills and delegate other work to skilled colleagues who can help me grow more successfully.
Practical Applications of "Who, Not How"
In my facilities, administrators are responsible for everything from finding new residents to managing personnel and ensuring compliance. Caregivers and medical technicians play important roles in resident care and everyday activities. On a personal level, I use virtual assistants to handle things like email management and social networking, freeing my time to focus on strategic objectives.
Final Thoughts
Operating multiple assisted living facilities across different states is feasible when you have the right team. By embracing the "who, not how" philosophy, you can delegate effectively and focus on growth and innovation.
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Show full transcript 👇
Transcript
00:00:00
hey everybody it's Brandon Gustafson and welcome back to the channel in today's video we're going to be getting into the topic of how to operate multiple different facilities in different states so if you have ever wondered how I go about that process and and what it's like then make sure you stick around to this video quick hint it's about who not how let's get into it hey everybody I'm Brandon Gustafson of I own and operate two assisted living facilities and I created Assisted Living
00:00:34
investing. net to provide you with coaching that helps you start your own residential assisted living facility welcome to Assisted Living investing in today's video we're going to be getting into how to operate multiple facilities in different states and as I mentioned it's more about who and not how and and so we're going to get into that but before we do I want to make sure you get over to the website Assisted Living investing. net sign up for our free underwriting calculator and get on an
00:01:01
email list so that you are made aware of all the courses and things the content that I'm putting out on the website I've got some courses that are going to be just amazing quality I was just filming uh week 11 that last night of a 12 week course so it's getting close to being ready it's going to be about 20 hours of course content to with step-by-step actions and processes for how to get you started on your Assisted Living Journey so make sure you get over to the website sign up for the newsletter you'll be the
00:01:30
first to know once that course releases I'm I'm really excited to get it to you with that said let's dive into the topic for today uh but before I do I really want to talk about a recent conversation that I had so I'm in a mastermind um with Dr Benjamin Hardy and I purchased his book 10x is easier than 2x earlier this year so I could get into this Mastermind and a part of it was getting into his amp gold um membership for through the end of 2023 and it's been an incredible experience for me and U this
00:02:03
past Friday we had our kind of quarterly call with with Ben and with a group of people that are going through the course together and we're as we're on that course we're talking about like our quarter three goals and the things we want to accomplish and where we want to go with things and I I get put into a breakout session and I'm I'm having my breakout session with a guy's name is Hamid he's a business owner down in San Antonio and uh so we're we're chatting
00:02:29
about kind of what our goals are and what we've been accomplishing since the start of the year since the start of this past quarter uh where we want to go and and we're really kind of diving into it I'm telling him about my assisted living facilities and that I own them I've owned them now for about three years and just kind of the process that we've been going through with that and and what it's like and he he stops me and he says how do you do that and it it caused me to reflect a little bit as
00:02:56
well and and I was trying to figure out you how do how do I do this and the thought that came to my mind is it is not about a how it is much more about a who and what we do in order for us to operate remotely for me to be out of state and operate my facilities and to operate multiple facilities in different states while I'm not there while I have a full-time job is so much more contingent on who we hire not how I do it so it is there's a principle there that is taught by Dr Benjamin Hardy he's
00:03:27
got a book who not how try to link that down Below in the description of the video so you can get access to it as well on Amazon um if I do that I might have a link on there so I'll get a kickback but uh super minimal I just want to make sure that you're aware of that anyways uh so with the the who not how principle of it it is hiring good administrators that know what they're doing that know how to keep you in compliance and know how to operate the day-to-day part of the business hiring
00:03:53
them and implementing them uh I'll link up a video of how I go through the process of hiring and and what that's like for an assisted living facility uh for your facility administrator have had a few instances um and I'll try to link one of these up above as well where my administrators quit and I have to start over the process of finding and hiring an assisted living facility administrator and those are the types of things that just it's hard it's it's nerve-wracking but when you find the
00:04:23
right who to help you through this process it just makes it so much easier and that's what I was talking with Hamid about as we're kind of going through this process that that's what caused me you know that that's the that was what resonated with me it was this is not a lot about what I can do because I I'm not Superman I'm not great at what I do well I'm I'm very good at what I do um there are areas where I I'm working right now that are not exactly what I need to be doing um and that's something
00:04:54
that I'm trying to make improvements on and and make sure that I'm working at the level that that I should be working at uh but that was what kind of came to my mind is it's more about the who uh who I'm hiring and who I'm working with rather than how I'm how I'm personally doing that so I alluded to this a little bit as to my role um in in the process and what I'm trying to work through right now is actually what my role is and what I found is I am very good at at
00:05:24
envisioning what this is going to look like and what I want to do uh for me in the next years I would love to grow my portfolio up to about 10 facilities which is a huge goal for me um but something that I need help with I can Envision that I can do the underwriting and do the research and build the relationships with the lenders I I love doing that it is one of my favorite things to do it really is it's something that just like brings me joy uh and I I love doing I love I love getting on coaching calls with people like you and
00:05:54
and helping them through that process uh but what I found is in order for me to to get there and take that next step I need people that are really good at the day-to-day operations a true operator I can do it but it's not something that I really enjoy it's not my unique ability mine is much more focused on going in building relationships with lenders underwriting the process and and getting a deal to the closing table um I can do the rest of it but it's not something that I really enjoy so I need somebody
00:06:26
that's really good at operating and then I need somebody that can help me find money Partners um is the other piece that I need to to kind of go through this partner so if that's you and you're watching this and you're like oh yeah I have a lot of relationships with people that have money um reach out to me uh info@ assisted livv investing. net I'd love to have conversations with you if you are you've been an administrator few for a few years you kind of know the ins and outs of what this looks like how how
00:06:53
it works especially if you're an Idaho um but if you kind of know that type of information and but you're just like I don't want to jump into this and start the business but you know how to do the day-to-day I'd love to talk to you as well because I'm looking to try to build a team so that I can work and and kind of shift over to this and and make something of it so if you are one of those two people make sure you reach out to me at info@ assisted info@ Assisted Living investing. net I would love to
00:07:20
have some conversations with you as I'm trying to build this team and build something really cool um because it's something that I want to lean into the things that I am uniquely good at and and try to help uh kind of build a big portfolio if you're interested in coming along that Journey with me reach out and let's have a conversation because uh it's it's all about that who not how and I I'm I'm excited to to dive into that sorry I'm kind of getting into this is
00:07:47
something that I'm just like super passionate about and really want to start diving into this and building our portfolio out uh and it's something that you know this is what I know that I'm good at and finding those who to help me further that vision is what I'm I'm really looking at let's talk a little bit more about the who not how concept uh for how I operate my assisted living facilities and let's get a little bit deeper into that concept for my specific situation so in in the book uh who not
00:08:15
how by Benjamin Hardy is just an incredible book I highly recommend you go over and and read it uh because it kind of spells out for uh the the reason why you would do this I have another YouTube channel that talks about productivity and personal development and things like that um that just started so if you search for Brandon Guston you'll be able to find me there U but the the brand and if you go to Brandon gust.com you'll be able to see some of this information there as well um but a lot of what I'm building there
00:08:42
and I just did a video on on that channel around this is how to get rid of all of your applications and like your phone applications Your Computer Applications all those things and it is through hiring a who and helping having them help you through that process and managing your email in editing videos like this for for YouTube in um creating digital products and content and and um Social Media stuff and all of those things I don't have time to do it I have so many other things to do and I'm not
00:09:12
that kind of creative I'm a different kind of creative where I can Envision things but like artistic creative I'm not that cretive my 5-year-old daughter is more artistic than I am so uh it's something that that I I struggle with and uh with that said the way that he talks about that in the book is finding people that are better at it than you and partnering with them and hiring them uh or or or partnering with them and getting them to do those things for you that kind of sounds bad but that is Crux
00:09:42
that's what it is so for our assisted living facilities those people are our facility administrator they handle the day-to-day they they are the ones that are um finding new residents that are bringing in new staff that are scheduling everything that are running payrolls that are uh making sure the facility is clean and helping us get our policies and procedures in place and making sure that they're implemented and followed um so that's what they're doing the caregivers are another who they are
00:10:07
caring for the residents the caregivers and med techs they're passing medications they're helping out with those assist those activities of daily living they're helping out with that process is they go through this uh so that so that we can operate as a facility for me personally I use assistance I have a personal assistant who is editing this video and she is incredible at what she does she also takes care of my email and she helps me schedule my day and I don't know what I would do without her help cuz she's
00:10:35
incredible um so thank you for for doing all all that you do uh because it allows me to really focus on the things that I need to focus on to grow my businesses I also have other virtual assistants that help out with social media and those types of things these are things that um as I'm growing my brand here with Assisted Living investing I need help with but I I don't have the time or the knowhow and how to do it and I frankly don't want to learn a bunch about Instagram and Facebook and and how to do
00:11:02
those things like I just I kind of don't care about them but I know that they're important to you because you're on these platforms um and and I want to create this content for you and so we're curating it and we're building it and and I have people that are helping me out through that process so we can get you the content that you need so that you can get over to the website and get access to me uh get over to Assisted Living investing download the free calculator purchase the courses uh and
00:11:27
the other resources that we have cuz that's what going to help you get through your process as you are trying to start your own uh residential assisted living facility as I mentioned I'm a much more big picture Visionary type of a person and I need those people there to help me so I can help people like you get started down your journey to start your own residential assisted living facility so hopeful hopefully this was a good conversation you can tell I'm I'm super excited about it I
00:11:54
love doing this I love the concept of who not how I love working and building these things and and I love to you know if you're one of those people uh that can raise money or that is really good at the day-to-day operations of of things and you're looking to get into this and you're interested in partnering with me I'd love to have conversations with you and so we see what we can build together so to just to recap what we've been talking about today I kind of went over this recent conversation I had with
00:12:21
Hamid I have talked to you a little bit about my role in the business and then talked about the concept of who not how and what that looks like I hope hope this information was helpful to you uh if it was make sure you get over to the the the website Assisted Living investing. net so you can get access to some of the free resources we have there at the calculator get on our email newsletter list so you get those that mini 12we course and that you're made aware once that full 12we course drops
00:12:47
on the website so that you can get in there access it and really start help you start down your journey to investing in residential Assisted Living does investing in residential Assisted Living sound interesting to you but you just don't know where to get started at Assisted Living investing. net we're here to help you through the process start to finish thanks for watching and have a great [Music] [Music] day
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