Funding Success Made Simple: How to Secure the Money You Need for Your Assisted Living Business

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Starting an assisted living business is exciting—but getting funding can feel overwhelming. Where do you start? How do you guarantee success in securing the money you need?

Good news—you don’t have to figure it out alone. With the right steps, a solid foundation, and the right relationships, you can set yourself up to secure funding and launch your assisted living business with confidence. Let’s dive in! 🚀

Check out this video, too:

Step 1: Find the Right Lender

Before anything else, you need a lender. It sounds simple, but it’s the first essential step. If you want to get funding, you've got to be working with a lender so that you can get the funding from them.

Here’s how to get started:

✅ Work with a lending broker – A lending broker is a key person in your network who knows lenders and can help you navigate the process. A broker can make introductions, guide you through paperwork, and increase your chances of approval.

✅ Research lenders online – Most states have registries listing SBA and other lenders. Use these lists as a working checklist to reach out to multiple lenders.

✅ Reach out strategically – Send concise emails or make short calls. Explain who you are, what funding you need, and where. Always ask who else might be able to help you. This keeps the conversation open-ended and increases your success.

Remember, many lenders will say "no", but some will say "yes". When you do that, you’re now on this path to working with a lender. Keep casting a wide net—you’ll eventually find the right fit.

Step 2: Build a Solid Business Foundation

Lenders want to see a strong foundation before approving funding. This includes three key elements:

Business Plan – Every lender wants one. Having that business plan in place is also going to help you out as you’re trying to talk with somebody at the local municipality about zoning. It also helps with licensing and other approvals.
Underwriting & Financials – Understand your numbers inside and out. This will help you calculate expenses, income, and projections so lenders know you’re prepared.
Market Research – Know your area and the seniors you’ll serve. You need to understand the demographics of your area. How many people are there from ages 60 to 70 and from 70 to 80? This data is publicly available. Look at population, competition, nearby cities, and zoning regulations.

If you need a complete foundation toolkit, get the Launchpad Bundle, which includes business plan workshops, underwriting guides, and pre-done market research. This bundle helps you be fully prepared to meet lender expectations.

Step 3: Build Relationships

Here’s the secret most people won’t tell you: relationships matter more than anything. Building relationships is one of the most important things that you can do in this business as you’re trying to launch your assisted living business.

Relationships matter with:

Lenders
Municipality officials
State licensing authorities
Vendors and service providers

How to Build Strong Relationships

✅ Communicate clearly – Overcommunicate. Be explicit in your emails and calls. Do not assume that they know what you’re talking about. Be explicit.

✅ Respond quickly – If someone asks for a document or information, provide it as soon as possible. If you can’t, give them a timeline. This shows professionalism and builds trust.

✅ Be courteous and consistent – Maintain a positive attitude, even if you face setbacks. You never know when you’re going to need to talk to them again. You want to be looked at as this person that people really want to work with.

Good relationships make lenders more likely to work with you, even if the first answer is "no". Your persistence, professionalism, and consistency will pay off.

Step 4: The Formula for Funding Success

Let’s put it all together. Here's an approach that boils down to three pillars:

Find a lender – Use brokers, online research, and open-ended outreach.
Build your business foundation – Have a strong business plan, solid underwriting, and thorough market research.
Build relationships – Communicate clearly, respond quickly, and maintain professionalism at all times.

Do these three things consistently, and you are well on your way to securing funding for your assisted living business. When you do these things, it will allow you to secure the funding that you need, reach the goals that you have, and obtain the time and financial freedom that you’re looking for.

Step 5: Take Action Today!

You don’t need to wait to start your funding journey. Here’s your action plan:

🚀 Step 1: Download the Business Plan Checklist to make sure your foundation is rock-solid. at

🚀 Step 2: Apply to join the Assisted Living Investing Mastermind if you need coaching and guidance to navigate funding, business planning, and launching your residential assisted living business.

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