Assisted Living Investing: How Our Community Can Help You Start Your Own Assisted Living Business
Jun 27, 2025
Starting your own assisted living business can seem overwhelming at first, but the right community and support can make all the difference. I'm Brandon Gustofson from Assisted Living Investing, and in this post, I'll show you how our Facebook group and resources are designed to help you launch your assisted living facility with confidence and expert guidance.
Check out this video, too:
Why It Matters: The Power of a Supportive Community
Starting a residential assisted living (RAL) business comes with its challenges, from navigating licensing to finding funding and understanding zoning laws. But you don’t have to do it alone. With the right tools, mentorship, and support, you can launch your facility successfully—and that’s exactly what we’re here for at Assisted Living Investing.
1. Stay Connected with Weekly Live Streams 🎥
One of the best ways to get tailored advice and real-time support is through our weekly live streams. Every Tuesday, we go live on both Facebook and YouTube.
These sessions cover a specific topic related to starting and growing your assisted living business. We also dedicate plenty of time to answering your questions live, so you get expert advice directly from me. Be sure to subscribe on YouTube and turn on notifications on Facebook, so you never miss an opportunity to get your questions answered!
Why It Matters:
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Direct access to expert advice 📚
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Real-time Q&A for your most pressing concerns 💬
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Focused topics that move you forward in your journey ⏩
2. Interactive and Supportive Facebook Community 👥
Our Facebook group has been revamped to focus more on interaction and support. Our group is about engagement. You’ll find helpful posts, questions for discussion, and plenty of opportunities to connect with other aspiring assisted living owners.
Whether you're struggling with zoning issues, wondering how to approach the health department, or just need some advice on funding options, you’ll find a thriving community ready to help. I’m in there, along with others who have walked the path before, to answer your questions and guide you forward.
Why It Matters:
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Direct access to a supportive group of like-minded individuals 🤝
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A place to get specific answers to your questions 🧐
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Learn from others who are already running successful businesses 💼
3. Get Your Questions Answered ❓
Starting a residential assisted living (RAL) business involves a lot of questions:
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“How do I get licensed?” 📝
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“What zoning do I need?” 🏘️
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“How do I approach the health department?” 🏥
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“What about funding like SBA loans?” 💰
These are just a few of the questions we tackle inside our group and during our live sessions. We want to ensure that you have the answers you need to take the next steps in your business, no matter where you are in the process.
4. Unlock Time and Financial Freedom with Expert Guidance 💸
Since 2020, I’ve been running two successful assisted living homes. I love this business because it offers not only the opportunity to help people but also the potential for time and financial freedom. But starting and growing a successful business takes more than just good intentions. It takes the right plan, systems, and mentorship.
That’s where the Assisted Living Accelerator course comes in. This step-by-step program is designed to help you launch your business successfully. You’ll gain the tools, knowledge, and support you need to get started, whether you’re converting a home or purchasing an existing facility.
5. Funding Your Business: What You Need to Know 💵
Funding is often the biggest challenge for new business owners. For leasing a facility, you might need around $50,000–$60,000 to get started. Purchasing an existing facility means putting down a 20% down payment, which can be a significant investment (e.g., $200,000 on a $1 million property).
Attending local real estate meetups can help you connect with potential investors, but the key to attracting funding is a well-crafted business plan. A solid plan shows investors and lenders that you’re serious and have a roadmap for success.
Why It Matters:
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Understanding how to fund your business is crucial for getting started 💡
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Networking opportunities with potential investors 🤝
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Get the business plan checklist that helps attract funding 📊
Take Action Today! 🚀
Ready to launch your assisted living business in the next 12 months?
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Download the free Business Plan Checklist to start building your foundation.
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Join the Assisted Living Investing Facebook group for community support and engagement.
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Need help figuring out where to start? Join the next Roadmap Challenge and build your launch plan with me.
Have any questions or need more advice? Drop a comment below or join us live during our next session! We’re here to help you succeed every step of the way. 😊
Show full transcript 👇
Transcript
00:00:00
hey friend it is Brandon Gustafson here with Assisted Living investing excited to have you here with me today uh I've got some exciting news uh about our Facebook group and how it's going to help you start your own Assisted Living business uh so excited to have you there if you are here uh and if you're here live make sure you comment down below uh and just let me know that you're here before we get started though I wanted to do a couple housekeeping things I'm going to have a ticker going across the
00:00:27
bottom uh to remind you to go get a business plan checklist from me you go to Assisted Living investing. netb checklist and we'll have a link down below for that as well you're going to be able to get access to that um to that uh that that checklist and I see relle is here so thanks for joining if you have any questions as we go through this then please let me know but excited to kind of share a little bit with you about how we're going to to get this thing uh kind of revamp uh a little bit
00:00:57
of what we're doing at Assisted Living to help you start your own assisted living business and Melle I see you're in Maryland that that's great starting trying to start your first um I'm going to go ahead and share my screen um and as we go through this relle feel free to drop in some questions and I'll get to some Q&A here at the end and see what I can do to help you out with that going to go ahead and add the screen so I wanted to just kind of give you a quick overview of what we're looking at here
00:01:22
with uh with the business I want to make sure that we are indeed live so I'm go ahead and refresh and just make sure that this thing is popping up and there we go yep okay excellent um so I had a had a few things I wanted to do um is we've been doing this for a while now we've been doing weekly live streams and we're going to continue doing that I'm going to try to make this a regular thing and doing this at 1 pm eastern time uh on on the channel so make sure you get subscribed if you're on YouTube
00:01:51
um this will be simoc cast on YouTube and on Facebook uh so get subscribed on YouTube uh like you know all those things ring the bell so you get notified and then on Facebook make sure you get in there and that you're setting the notifications appropriately so you can get notified when I go live and I can answer your questions that's the purpose I will have a topic planned and I will be putting that out there so you know in advance what the Topic's going to be but I always buffer in a little bit of time
00:02:18
to answer questions for you and so that's going to be a regular thing we're going to try to do that 1 pm Eastern if there's a change I will announce that to you um on a weekly basis um the day before so you'll be aware that that there's a different a different time but make sure that you are on there and that you are kind of active and and listening to um you know seeing when when those things are going to happen I don't have a way to announce that on YouTube but on Facebook we will be doing that the other
00:02:45
thing if you've been on the Facebook recently I you saw there's a few different changes in the in the the content that we're putting up there it's a little more interactive so I've been putting up a lot of just like useful helpful content that I've found throughout and you're going to be able to see all of that information there still on the Facebook page but it's going to be slightly different going forward and asking you questions and figure out what you need and and maybe
00:03:09
posting things that are going to help you think about it a little bit and and give you some tips on on how to do things we're going to shift around a little bit the type of content we're putting out there that's going to be more helpful to you I think and and create a a good atmosphere of Engagement to help you along your investment journey to help you start your own Assisted Living business buiness that's that's what I'm here to do uh with assisted living in investing and and
00:03:36
really trying to get in there as well when you are asking questions uh be more active in the group and responding I feel like I do a pretty good job but I'm going to redouble my efforts and get in front of you um when you ask those questions we're going to be you know talking about those I will do live topics on them I'll I'll help you out through um any questions that you have and I just kind of go through I'm just scrolling through and you can kind of see a few the things that we've got um
00:04:01
in here and and we'll be trying to um respond to to those as much as we can here in the Facebook group so I wanted to make sure that you know that that I'm here I'm present I'm looking for your questions and trying to answer them to the best of my ability and we have some great people in this group as well I've talked to several of them um throughout the past years that we've been running the the group we have a really great community that are there to help answer your questions and help you get moving
00:04:33
along on your journey so even if it's not me people in the group are great at answering those questions so I want to encourage you to join the group if for no other reason than to get answers to your questions make sure you're putting really good information and then put in what you expect to get out of it when you know an answer to somebody's question respond to it and answer it and and help people pull people up to help them along their journey to investing in Assisted Living um what we're trying to do here
00:05:02
in in this group is helping those of you who are interested in Assisted Living who need help getting started that that know that this is the thing that you want to do even for those of you that are you know maybe a little on the edge but help you out in knowing exactly what you how you get to reach your dreams so we're going to do a lot of Education answering those questions around those different types of things you know how do I how do I do the proper zoning who do I go talk to for zoning how do I
00:05:31
approach the health department to get my license what type of license is it um what are some of these questions I need to ask how do I find a lender um how do I what what's an SBA loan is Medicaid okay those are some of the questions that that I would love to see in the group and you're going to find answers from those and and everybody's going to kind of come together and help out we're going to create this fost Foster this group uh this this atmosphere of of people helping you out along your
00:05:58
investment Journey that's that's what I want to do as far as the like where I'm really hoping we can take this group is is helping thousands of you start your own Assisted Living business uh it's my dream to to be able to do that I love working in Assisted Living I love the impact that we get to have with people along our journey here and and helping people start their own Assisted Living business obtain that that time and Financial Freedom that I think you're looking for and that that makes Assisted
00:06:29
Living so interesting to you as you are getting in and and trying to figure out if this is the right type of a business for you so that's that's what I'm hoping we can do is is help thousands of you um do this and I have programs and things I'm going to link them down below the business planning guide the Assisted Living accelerator course uh we're going to have those and we'll run promotions here on the Facebook group so I just want to make sure that it's clear like
00:06:54
there's going to be stuff here but there are resources that are going to help you out and there's a lot of value in in this Facebook group and on the YouTube channel we're going to be putting that information out there to help you along your investment journey to help you reach your goals and start that Assisted Living business um something that I did want to do here on the live um since I'm on the Facebook group is update we've got a new logo uh we've got a new Banner so I I wanted to do that with you while
00:07:21
we're on here so I I think I've got it set up so it's going to just work really seamlessly it's always troubling to do these things live um but here it goes and let's let's see if it kind of pulls through um but I put a lot of time and effort and you'll see this um with our new logo um and it's just kind of there's there's a little bit of like converting a house in there and then just creating this as a home environment is is what we want to do and and I'm
00:07:48
here to help you unlock your time and Financial Freedom and we are doing that by helping you launch your Assisted Living business um through the accelerator course we do that in a 12we process I give you everything you need to help you get to that point where you can can launch that business in 12 weeks we're going to be updating the logo in a bunch of different places um so you'll see that um here over time on the website you'll see it um as the the main logo on the group on the YouTube channel
00:08:16
we're going to be updating a a lot of different places and rebranding with this new logo and you know new fresh perspective and and helping you um do that also keep keep um looking at some of the comments there inside of the Facebook group I'm going to be running a contest it's going to be really basic um in the things that I want you to do um but I will have a post that outlines everything that I want I really what I want is for you to introduce yourself I want you to kind of post a picture of
00:08:45
yourself introduce yourself to the community share you know where you're at on your journey what are you excited about what are you hoping to do and and maybe where you live if you're comfortable with it where you want to invest so that other people can know and and when people people get on there and they search New York or California you pop up and and you guys can maybe do a little bit of collaborating and get in there and and um get to know each other a little bit and and create little mini
00:09:10
masterminds to help you out on your investment Journey on top of that um I'll be doing that um we'll we'll run an official contest but if you want to go in there and create those intro posts now um you'll be included in it but we'll run run a um a little promotion there and I've got some some books um I'd love to give you one of my favorite books 10x is easier than 2X and the winner of that of this kind of little promotional thing uh the contest is is going to I'll I'll mail out a book um to
00:09:41
you so that you can have that we'll do some of these promo Cycles here in in the Facebook group with some regularity as well so make sure you get uh get in there get um set up notifications so you get notified when we when we do those and they're going to be really basic ones like this but opportunities for you to win books or or little gift cards or things like that because I want to create an atmosphere where um not only is this exciting for you to learn but you have opportunities to improve
00:10:08
yourself and and um just kind of be rewarded for all the work that you're putting into I understand all the work um for those of you that don't know me I own and operate two assisted living facilities I do it out of state I live in Utah one's in Colorado one's in Idaho I've been doing it for over three years now uh since 2020 and love what what I get to do and how I get to impact people but I've learned how to do this and I want to share it with you and help you along your investment Journey here as
00:10:37
well so uh excited to do that uh wanted to just kind of put this out here on on the live stream of all the things that that we're doing um on here so make sure you get get joined there I'm going to turn off my screen share um and pop over here and then look at some of the comments here uh Michelle's been putting a bunch in here so thank you relle and I hope I'm saying your name name correctly um but yeah so you have joined the the program you're currently seeking investors which is awesome um doing that
00:11:08
is is something that you want to to definitely be doing so that you can find people that are going to help fund uh what what you're moving towards and I think really getting to uh like real estate meetup groups um is is a really great way for you to do that in Maryland I'm sure there are several meetup groups and going to those and finding when they're are and then building that business plan that you have your vision for what you want to do taking that to people is going to be one of the best
00:11:37
ways for you to find those investors to help you move things along in your investment journey and yeah funding is is a huge challenge there um and and something that you want to to make sure that you're uh getting on top of so that you can reach those goals because it's going to take some money right that that's how we do it I've done videos on this before where it's kind of uh what it would take for you to start if you were just Leasing and I think you could get started for 50 to
00:12:04
$60,000 but if you want to buy an existing facility it's I mean dependent on how much that facility is going to be worth how much you're buying it for but if it's a million dollar facility if probably looking at 20% down roughly so about 200,000 that gives you an idea of what you're going to need to put into this as an investment uh to help you help you get there and help you reach those those goals and thanks for joining the the the Facebook group and and doing the business plan that I love I love
00:12:33
seeing when the business plan is done uh and you have that you can talk to people and and share that with people and and it really helps bring that Vision to the surface and gets people excited about the things that you are excited about which is fun I've actually side note my daughter my youngest daughter loves the new trolls movie and there's a song in there and it's I'm so excited to see you excited and it's uh that's the lyric and I love I love the concept of that especially with like little kids it's so
00:13:01
much fun to see people do that and you know I'm excited to do that here with with Assisted Living investing and helping you reach those goals and helping you move things along so there's any other questions feel free to drop those in I'll be um turning things off here in a few minutes but I want to thank all of those that have joined um those of you who are are going to join the Facebook group um excited to kind of move things along and and progress and help you along your investment journey
00:13:32
to help you start that Assisted Living business and uh see what we can do to grow things together um here not only in the group but just in the community that I'm trying to build here with Assisted Living investing and and where we want things to go so uh reminder to get to YouTube subscribe um and ring the bell so as well so you get notified when I go live and and put out my content there um YouTube will will get the Tuesday live streams but also gets a Thursday video so if you're not getting that and you're
00:14:04
on the Facebook group then make sure you get over there because there's two videos that drop there on Facebook we will do the live and then there will be other content and things on on Facebook as well so you get notified in multiple places putting a lot of content out here um and and trying to be really consistent with what we're putting out there to help you out and get over to the website Assisted Living investing. net we will link down below the business plan checklist BP check list and uh you
00:14:31
can also get over to the main site and get the free underwriting calculator which will help you along your journey there and have a few other links down below um as well to help you along along your journey so um one last thing here by relle she just found a home that um offers owners financing and visiting Saturday that is exciting that's awesome uh I I would love to hear more about that so make sure you kind of post in the Facebook group and and let us know how it's going and if you have questions
00:14:56
as you go through that process um put them out there and and see what experience other people have to to see if they can help you along that kind of negotiation um Journey there as well I want to thank everybody again for being here live with me uh excited for everything that we're doing going forward excited to to move things along and help you along your investment Journey uh I want to thank you for watching and and just remember does residential Assisted Living sound interesting to you but you don't know
00:15:24
how to get started at Assisted Living investing we're here to help you through the process start to finish to start your Assisted Living business I want to thank you for watching and have a great day we'll talk to you next week
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