2025’s Top Book for Assisted Living Investors

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Starting an assisted living business can feel overwhelming. Where do you begin? What steps should you take?

Good news—you don’t have to figure it out alone. In 2025, a powerful new resource was released that breaks everything down for beginners: The Profitable Assisted Living Facility.

This comprehensive "how-to" book is a step-by-step roadmap built on real-world experience, designed to help you launch your assisted living business in the next 12 months.

Check out this video, too:  

Why This Book Matters

Most beginners struggle with the same problems:

  • Confusion about funding 💰

  • Overwhelmed with licensing 📝

  • Uncertainty about finding the right property 🏠

  • Fear of costly mistakes ❌

This book simplifies everything. It teaches a proven five-phase process called the FOCUS Framework, so you know exactly what to do first, next, and after that.


The FOCUS Framework

The book is built on a five-step process for launching a profitable assisted living facility:

1. Foundation First

  • Write a strong business plan 📑

  • Do your market research

  • Use underwriting to make sure the numbers work

  • Set up your business entity the right way

👉 Pro Tip: Grab this free business plan checklist to help you get this right.


2. Optimal Property Selection

  • Decide whether to buy, lease, renovate, or build

  • Understand zoning rules

  • Work with the fire department early

  • Avoid HOA headaches

This step saves you from choosing the wrong property and wasting thousands.


3. Capital & Funding

  • Learn how to talk to lenders (and handle the “no’s”)

  • Prepare the right documents to impress banks

  • Explore SBA loans and other funding options

This section also shows how to build strong lender relationships so you can get funding, even after hearing “no” multiple times.


4. Understanding Licensing

  • Find your state’s licensing department

  • Fill out applications correctly

  • Build policies and procedures

  • Learn about Medicaid

Medicaid can be a game-changer, but it can also be confusing. The book explains how to make it work for you.


5. Strategic Launch

  • Hire and train the right staff 👩‍⚕️

  • Set up meal planning and EHR systems

  • Put strong financial systems in place

  • Market your facility using the “GENEROUS Marketing” method

This is where your business goes from idea to reality.


Bonus Resources Inside

When you grab the book, you also get:

✅ Over $300 in bonus resources (courses, tools, and downloads)
✅ Access to free tools like the underwriting calculator

This book is a full starter kit for your assisted living business.


Ready to Get Started?

If hiring a coach feels out of reach right now, this book is the next best step. It gives you the proven framework, tools, and clarity to launch with confidence.

👉 Grab your copy of The Profitable Assisted Living Facility on Amazon.


Want More Support?

Step 1: Download the Business Plan Checklist to start planning.
Step 2:  Apply to join the Assisted Living Investing Mastermind for expert coaching.
Step 3: Follow this guide, take action, and bring your vision to life!

Got questions? Drop them in the comments below! ⬇️


Final Thoughts

Launching an assisted living facility doesn’t have to be complicated. With the FOCUS Framework laid out in this book, you’ll have the exact roadmap you need to build a business that creates both time and financial freedom.

Take the first step. Grab the book. And start building your future today.

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