The Assisted Living Launch Formula: Start Strong & Succeed
Mar 17, 2025
Starting an assisted living business might feel overwhelming, but with the right plan, you can open your doors in 6-12 months. The key is following a step-by-step strategy that keeps you moving forward without second-guessing yourself.
That’s why I created The Assisted Living Launch Formula—a simple five-phase process that takes you from idea to fully operational facility in just 12 months.
Ready? Let’s break it down!
Check out the video, too:
Phase 1: Build a Solid Business Foundation
Before you buy a property or apply for funding, you need a clear plan. This is where many people get stuck, but don’t worry—you just need to focus on three key areas:
β
Create a Business Plan – Outline your vision, goals, and financial projections.
β
Run the Numbers – Use an underwriting calculator to check if your business is profitable.
β
Choose Your Business Structure – Set up an LLC or corporation to protect your assets.
π Get Started: Download our Business Plan Checklist to keep yourself on track!
Phase 2: Find the Perfect Property
Once your business foundation is set, it’s time to find a property that meets zoning and licensing requirements.
π‘ Check Zoning Laws – Make sure the property can legally operate as an assisted living home.
π Talk to Local Authorities – Contact the fire department and state licensing agency early.
π Plan for Renovations – Some homes need upgrades for accessibility or fire safety.
Pro Tip: Don’t waste time on properties that won’t pass inspection—talk to a real estate agent who specializes in assisted living!
Phase 3: Secure Funding
One of the biggest challenges in starting an assisted living business is getting the money to launch. But there are plenty of ways to secure funding!
π° SBA Loans – The most common way to finance a facility.
π€ Private Investors – Partner with someone who wants passive income.
π¦ Lender Relationships – Prepare a strong financial plan to increase approval odds.
π Need help with funding? Join our Success System to learn how to present your business to lenders the right way!
Phase 4: Get Licensed & Follow the Rules
Every state has different rules for assisted living, so you need to follow the correct steps:
π Obtain a Facility License – Contact your state’s health department to apply.
π³ Get Administrator Certification – Some states require a licensed administrator.
π©Ί Consider Medicaid Certification – If you want to accept Medicaid residents.
π¨ Skipping this step can shut down your business before you even start—make sure you’re fully compliant!
Phase 5: Launch & Scale Your Business
π You’re licensed and ready to open! Now, focus on running your facility like a pro:
π©βοΈ Hire the Right Team – Great caregivers = Happy residents = Long-term success.
π’ Market Your Facility – Use social media, referral networks, and community outreach.
π Track Your Numbers – Keep an eye on revenue, expenses, and occupancy rates.
π‘ Pro Tip: Don’t stop at one home—once you master the process, scaling to multiple locations is easier than you think!
Take Action Today!
Thinking about starting an assisted living business? The best time to take action is NOW!
π Download our FREE Business Plan Checklist at Assisted Living Investing to see if your business idea is viable.
π
Need help figuring out where to start? Join the next Roadmap Challenge and build your launch plan with me.
Show full transcript π
Transcript
00:00:00 - 00:00:44
hey friend I'm Brandon Gustafson I help beginners like you launch their Assisted Living business in the next 12 months in today's video we're going to be talking about the Assisted Living launch formula is the best way for you to launch your Assisted Living business in the next 12 months so make sure you stick around for today's video cuz I'm super excited to get into this with you and if you need some help go grab the free underwriting calculator we have at Assisted Living investing. net it's going to be a tool
00:00:22 - 00:01:12
that allows you to see if this is profitable or not big blue blocks in the top right corner go grab that tool welcome to Assisted Living investing hey friend welcome back to Assisted Living investing excited to have you here today we're going to be talking about the Assisted Living launch formula for those of you that are maybe new to me you're going to know I want you to quickly learn that I truly believe there is a five-phase approach to launching your Assisted Living business let's get
00:00:52 - 00:01:39
into what that five-phase approach is number one you're going to be building a business Foundation super important for you to do that number two is finding the right feat perfect property number three is obtaining the funding something that you need to do so you can actually buy this house and and get things started number four is understanding and navigating those rules and regulations so you can get the facility license get Medicaid certified anything that you want to do in the world of healthcare
00:01:16 - 00:02:06
we're going to help you navigate that and number five is launching and scaling the business so you can have a profitable business and give back make more time and Financial Freedom for you as you're trying to get into this world of Assisted Living so that's a five-phase approach now I want to dive a little bit into each of these pillars number one building the business Foundation all comes back to building a foundation that you can take and and really make some good progress with the
00:01:40 - 00:02:29
things that you are going to need to do finding that right property obtaining the funding that you need navigating the licensing process it all comes back to building this Foundation the things that are included in that are going to be building your business plan underwriting market research understanding which type of entity you should be creating everything there is something you need to do as you're building the foundation I have a few tools that are going to help you out with that number one we
00:02:05 - 00:03:00
we'll link these down below but number one is the business Foundation Basics Workshop so if you go to Assisted Living investing. netb FB you're going to be able to access that it's a workshop that I did and we created business plans in there plus I have a few other extra bonuses and things like that so go check that out number two is the business planning guide go to Assisted Living investing. net BPG for business planning guide this is a tool that has been created for you to understand my
00:02:32 - 00:03:22
underwriting calculator at a deeper level and help you know how why you need a business plan how to underwrite and also make sure you can do the market research that you need those two things right there are going to change your life and building the foundation that you need to make some real progress towards launching that Assisted Living business now once you have that business foundation in place the next thing you're going to want to do is find the right property um so you're going to
00:02:57 - 00:03:42
need to understand zoning and talk to the fire department you're going to need to understand some of the local kind of customs and rules and regulations and is there a permit that's needed and and having those conversations if you're going to do renovation what needs to be done on the house to make it so you can actually operate the business there um all of those things need to happen and so you're going to need to get really comfortable with that so you can make some good progress there as you're
00:03:19 - 00:04:13
trying to to figure things out so that is number two is finding the right property number three is obtaining funding and here we're talking about you know Finding lenders what type of lend are out there how to talk to a lender I I talk a lot about SBA um so type in SBA down below if you'd like to learn a little bit more about SBA and we'll link up a video up above as well that kind of talks about that but funding is such an important part it is integral to your ability to launch an assisted living
00:03:46 - 00:04:40
business you have to have the funds or else you can't have a business whether that's you having the personal funds or working with a lender whatever it is you need to have the funds you need to understand how to navigate that and that's the third pillar here is funding getting the funding you need so you can really make some good progress again that could be working with lenders investors Partners whatever it is that kind of Falls here into phase three number four is going to be understanding
00:04:13 - 00:05:04
the rules and regulations this is working with the state figuring out which department of the state is going to be able to help you helping you get certified with Medicaid navigating things getting the license that you need understanding what a facility administrator is versus what a facility is and the different licenses that exist there and just understanding and navigating that and talking Healthcare speak which not all of you do and understanding this world I I worked in healthcare for over a decade I have a
00:04:39 - 00:05:35
masters in healthcare administration have been doing my facilities since 2020 I understand everything that goes into this I have a lot of experience working in government programs which is Medicaid Medicare Medicare Advantage understanding exactly what goes into that you need to be able to navigate that if you're going to be successful and stay compliant and keep your facility licensed so that's something you really need to do is understand those rules and regulations and how to navigate it and then phase five is you
00:05:07 - 00:05:46
are one day you're going to get all those things done okay you're going to build the business Foundation you're going to find the perfect house you're going to get the funding you're going to get the license and everything's going to be great you're going to go to dinner that night it's going to be the best night ever you are going to be so excited and then you're going to wake up the next morning and you're going to be like crap I have to make payroll I have
00:05:26 - 00:06:19
to buy all the food I've got to do all of this stuff and it's going to hit you like a ton of bricks just hit you right there and you got to take a breath you got to learn how to launch and scale that business and and operate it in a way that's going to allow you to be successful and it it's so important for you to understand everything that goes into operating a business and allowing you to be profitable and the levers that you can pull and the tools that you can use that are going to allow you to run
00:05:53 - 00:06:46
this thing efficiently hire the right people make sure that you know the health of the business and what's going on so you can tell if it's going to be be successful or not it's an important part it's overlooked by so many people and you need to figure that out if you're going to be successful okay so launching and scaling the business do not skip that step or you will not make progress you will not be profitable you will lose money and you will wonder why am I doing this at all and I don't want
00:06:19 - 00:07:03
you to be that person I want you to be successful and we're going to help you out with that marketing everything uh it can really help you out with all that so how do you do all of this how do you do that five-phase process number one if if you need help I would love to help you go check out the Assisted Living investing Mastermind program Alim mastermind.com free application takes you a few minutes let's me see if I can help you and if I can I will send you all the details and you can get signed
00:06:41 - 00:07:29
up it's that simple and then I can help you out it's a year-long program can really make some progress with you and helping you launch that Assisted Living business it's it's something I love doing regardless you have got to take action whether you're working with me you're working with somebody else you're downloading some of my stuff and doing it on the side um I don't care what it is you have to take action but you have to take the right action I would love to work with you I love
00:07:05 - 00:07:52
helping people I like I I'm passionate about it taught at the University of Utah prior to getting into assisted living and and YouTube and things like that I love teaching people and helping people I would love to help you I I I truly would but you have to take the right steps if you're going to be successful you have to take action and take the right action or else you're going to start going down past that that don't matter you're not going to make any progress you're going to set up an
00:07:28 - 00:08:22
LLC and and say that's making progress when it's not really doing something you have to make the right steps so that's you and you need help come check out the resources Assisted Living investing. net check out one of the programs we talked about earlier apply to The Mastermind get the help that you need so that you can really make some good progress and take the right action to help you be successful I also want you to learn how to budget your time because you cannot let this just be overwhelming and take
00:07:56 - 00:08:42
all of your time if you really want to do this you want to be successful and you to want to have relationships out ofs side of what you're doing you're going to need to learn how to budget your time and learn how to work with people and and make good and and real progress so that's something that's really important for you to do is to figure that out is how to budget your time and make sure you're doing things that's something that I can help you out with again go apply to The Mastermind
00:08:19 - 00:09:06
Alim mastermind.com we take you through this entire the Assisted Living launch formula to help you out through that process and if you're not a good fit it's totally fine I will send you details on other programs and and resources that I have that can help you take the right steps now so you're still taking the right action um even if you're not a good fit for the program right now all right so we've been talking today about the Assisted Living launch formula it is the best way I have
00:08:42 - 00:09:34
found to launch Assisted Living businesses it is how I launched my two Assisted Living businesses it's the program that I created out of that as I thought about okay what did I do here how did I do that what relationships did I build there who did I talk to how did I talk to them I I give you all of that information and provide it to you in a a way that's easy to follow and also has very simple action steps so you can make some good progress take the right steps take action and take the right action
00:09:08 - 00:09:54
that's something you need to do again those five steps that we went through were number one we're talking about building a business Foundation number two was talking about finding the right the perfect property number three is obtaining the funding number four navigating the rules and regulations understanding how that all works and what you're getting into and number five is launching and scaling the business so you can have something that's profitable if you like this video you found it
00:09:31 - 00:10:14
helpful make sure you like the video subscribe and ring the bell as well so you get notified every time we put out helpful content like this to help you launch your Assisted Living business and if you need help launching that Assisted Living business go apply to The Mastermind Alim mastermind.com simple application fill it out I will if I can help you I'll send you all the details and you can get signed up no matter what though go grab the free underwriting calculator Assisted Living investing.
00:09:52 - 00:10:34
net the big blue box in the top right corner go grab that tool it allow you to see if it's profitable for you or not and then you can really start moving forward and start taking action taking the right action to help you be successful does residential Assisted Living sound interesting to you but you don't know how to get started at Assisted Living investing. net I'm here to help beginners like you launch their Assisted Living business in the next 12 months and I want to remind you that it
00:10:13 - 00:10:40
doesn't take a lot just a little bit just keep going keep making progress step by step by step and I promise you if you do and you're consistent and persistent you will be successful thanks for watching and have a great day [Music]
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