Launch Your Assisted Living Business in Just 6 Months!
Apr 22, 2026
Starting an assisted living business might seem overwhelming, but you can launch in just six months with the right plan. Whether you’re new to the industry or looking for a faster way to get started, this guide will walk you through the exact steps to open your doors quickly and successfully.
Let’s break it down into five simple steps to get your facility up and running!
Check out the video, too:
Step 1: Build a Strong Business Foundation
Before you do anything else, you need a solid plan. This step includes:
β
Creating a Business Plan – A clear roadmap that outlines your goals, costs, and revenue projections.
β
Running Financial Underwriting – Use a calculator to check if your business will be profitable.
β
Choosing the Right Business Structure – An LLC or corporation will protect your assets.
π Need help? Check out the Assisted Living Launchpad Bundle at Assisted Living Investing to get started!
Step 2: Secure the Right Property & Get a Certificate of Occupancy
You can’t run an assisted living business without the right property. Here’s what to do:
π‘ Check Zoning Laws – Contact your local zoning office to make sure your property qualifies.
π Fire & Safety Inspections – The fire department will inspect and give you a checklist of required updates.
π Get a Certificate of Occupancy – This proves your facility meets all legal requirements.
π Skipping this step can lead to legal issues! Work with local authorities to avoid delays.
Step 3: Secure Funding for Your Business
Finding money to start your business is one of the biggest challenges, but you have options:
π° SBA Loans – A common financing option for assisted living homes.
π¦ Private Investors – Partner with someone looking for passive income.
π‘ HELOC (Home Equity Line of Credit) – Use equity from your home.
πΈ Raising Capital – Work with friends, family, or business partners.
β Expect to hear “no” before you hear “yes”—stay persistent and keep refining your pitch!
Step 4: Obtain Licensing & Stay Compliant
Licensing is a must-have before you open your doors. Each state has different rules, but you’ll generally need to:
π Submit Policies & Procedures – Outline how your facility will operate.
π Pass State Inspections – Health, fire, and safety inspections are required.
π³ Get Medicaid Certification (Optional) – If you plan to accept Medicaid residents.
π Need help with licensing? Join the Success System for expert guidance.
Step 5: Be Patient & Stay Persistent
π Can you really launch in six months? Absolutely! But things don’t always go as planned.
β³ Be ready for delays in funding, licensing, or property approvals.
πͺ Stay consistent—keep pushing forward, and don’t get discouraged.
π Success stories: I launched two facilities, each one taking about 4 months, and you can too if you follow the Assisted Living Launch Formula!
Final Thoughts: Take Action Today!
To launch your assisted living business fast, follow these five steps:
β
Build a Business Foundation – Plan, research, and structure your business.
π‘ Secure the Right Property – Get zoning approval and a Certificate of Occupancy.
π° Find Funding – Explore SBA loans, investors, or other financing options.
π Get Licensed – Follow state requirements to stay compliant.
πͺ Stay Patient & Persistent – Keep going, even when you hit obstacles!
π Want extra help? Download our FREE Business Plan Checklist at Assisted Living Investing to get started!
Need help figuring out where to start? Join the next Roadmap Challenge and build your launch plan with me.
Show full transcript π
Transcript
00:00:00 - 00:00:43
hey friend I'm Brandon Gustafson I help beginners like you launch their Assisted Living business in the next 12 months in today's video we're going to be talking about how to launch your assisted living your own Assisted Living business in the next 6 to 12 months so excited to do that if you need some help and guidance make sure you go and grab the free underwriting calculator at Assisted Living investing. net the big blue box in the top right corner and get you that free underwriting calculator now let's
00:00:22 - 00:01:14
get into today's [Music] video hey and welcome back to Assisted Living investing excited to have you here in today's video we are going to be talking about how to launch your own Assisted Living business in the next 6 to 12 months and really help you make some progress I want to go specifically through each of the steps that are going to allow you to launch that business so let's talk about that in today's video for those of you who have watched my channel for any amount of time you know
00:00:49 - 00:01:36
that I talk about my five-phase process and to launch your Assisted Living business in the next 6 to 12 months you're going to need to follow that process so we're going to give an overview again of what that looks like with a an extra tip here at the very end so if you want access to that to make sure you stick around and watch the entire video cuz it's it's a a tip that I think is game changing so make sure you watch to the very end of this video now the first phase is your business
00:01:13 - 00:02:09
Foundation you got to build this foundation and the reason you need this is it helps accelerate everything when you're having conversations with the state and and the city and the fire department and lenders and anybody Brokers anybody that you're talking to having this business Foundation is gamechanging it really helps you out a lot and so you really need to have this in place this is your business plan this is your underwriting this is your market research this is getting the The Entity
00:01:40 - 00:02:41
set up the right way all of these things you have to do you have to underwriting is so important because you want to make sure it's profitable your business plan is important because it's allowing you to get clarity on your goals solidify things and speak intelligently to people writing your goals down is super powerful when I got home from I served a mission from my church I got home when I was 21 years old and I had this goal in mind that I was going to graduate with a master's degree and I wanted to do that
00:02:10 - 00:03:10
in by 2015 I wanted to do it by the time like before I turned 30 which would have been in 2017 so I had this goal and what I ended up doing was I got my bachelor's and two masters by the time I was 28 so I was able to hit that goal but was something that I consciously decided I was going to do I wrote it down and then I followed up on that goal and so when you do this writing goals and reviewing them and making sure you're you're kind of processing those consistently is going to allow you to be successful it's
00:02:41 - 00:03:33
the same with your Assisted Living business if you write this down you build this plan it's going to allow you to really make some good progress if you need some help writing that business plan I have a business foundation's Basics Workshop that allows you to do that and I help you out through the process I take you through exactly how to write a business plan that is specific to Assisted Living you can get that at Assisted Living investing. netb FB for business Foundation Basics go check that out just a really simple way
00:03:07 - 00:03:53
for you to make some progress and get that business plan in place and help you make some some real tangible progress towards launching your Assisted Living business now the second thing that you need to be doing is zoning you got to get a certificate of occupancy how this happens is you're talking with the city you make sure zoning is the right place that you don't need to have any special variances or anything like that that you can operate an assisted living business after you are working with the city you
00:03:31 - 00:04:17
also need to bring in the fire department they're going to be able to inspect the home they're going to make sure that you know exactly what you need we'll put a a link to a video up above that I've talked about working with the fire department but they essentially will give you a punch list of things that you need to do to renovate on your home to get it ready for assisted living and so that's a big one that you need to be doing is get that certificate of occupancy allow you to do assisted
00:03:53 - 00:04:42
living in the home so that you don't get shut down or run into any issues you want to make sure that you are ADA Compliant and everything is in place the third thing is going to be funding so you got to find the funds this is where having that business Foundation really comes into play you will absolutely use your business plan and your underwriting when you're talking with funding it is crucial it's it's absolutely necessary if you want to get the funds but you've got to start talking with lenders you
00:04:18 - 00:05:01
got to start figuring out you know how much is my down payment going to be and we' we've talked about that in previous videoos so we'll link that up above but you got to figure out what the down payment is going to look like what are the different lending options who are different lenders and get comfortable being told no because you will get told no dozens of times before you finally find somebody that says yeah let's dig into this and let's find it and even when you do that you still might get
00:04:39 - 00:05:30
told no you have to be consistent and persistent if you're going to get the funding that you need but funding is the third thing that I teach you have to figure that out you have to work through it and and really make sure you're getting things in place maybe you've got to learn how to raise Capital you might have a helck that you could tap into for that you could work with conventional or traditional lenders or SBA funding there's so many there's so many paths that you can go down when it comes to
00:05:04 - 00:05:57
funding and it's good to cast a broad net when you're at this phase to see what you can bring in and see what options are out there it's going to allow you to be successful then number four is licensing you actually have to get the thing licensed when it comes to licensing one of the big ones is your policies and procedures you're going to have to have policies and procedures these are documents that you create that align with the regulations that exist at the state level to obtain an assisted
00:05:31 - 00:06:22
living facility it is a requirement for you when you are obtaining your license something that you need to have if if you want to be working through this and and and obtain your license so you can operate your assisted living facility I even highly encourage unlicensed facilities to do this because it really helps you run your business efficiently and and help you stay in sync and and up to dat with the different regulations that exist inside of the healthcare industry which is always a good thing to
00:05:57 - 00:06:42
do when you're working in this industry even if you're an unlicensed facility so that's something I want you to work on is policies and procedures get familiar with them and start working on those uh can really help you out paperwork lots of paperwork there's forms there's things you got to fill out they can be confusing we actually have a video on the channel where we went through an application so go ahead and watch that video if you need some help with a lot of everything that I've talked about to
00:06:20 - 00:07:12
this point and and also this process of just like understanding how licensing works and rules and regulations go apply to The Mastermind program Alim mastermind.com and I I can help out through that process the application process is free Alim mastermind.com let me see if I can help you if I can I will send you all the details and then you can decide if it's a good fit for you or not so that's the process we go through um for The Mastermind program in addition to that there's going to be
00:06:46 - 00:07:34
other requirements that you have to meet when you're trying to get that license other paperwork other forms other just docu just there's so much that goes into it and it can be confusing and overwhelming so again if you need help Alim mastermind.com okay those are that's the first four phases that I teach phase five is launching and scaling the business but if you really want to launch this business in the next 6 to 12 months you have to hit those four you've got to make sure that you
00:07:10 - 00:07:57
have the business Foundation you've got to make sure that you have that the house stuff in place the certificate of occupany so you can get the house ready to go you got to get the funding you got to be able to buy the thing if you're going to move forward with this you got to actually have that and then number four is understanding the rules and regulations getting a license and and doing that now the thing that I wanted to tell you you the the other thing that that I I think a lot of people they skim
00:07:33 - 00:08:29
over with all of this this is the tip that that I was kind of teasing at the start of the video you got to be patient it's going to take time six months is realistic I I if I am totally honest with you you can do this in six months I went from being under contract in May to closing in September on my first one and being under contract in October to closing in February on my second one three four month closes you can you can be from where you are today to have having your Assisted Living business in
00:08:01 - 00:08:51
four to 6 months it is absolutely possible but it doesn't always happen and sometimes you have to be patient and sometimes you just have to work through it and that's what I'm here for that's why the Mastermind program is a 12-month program because I understand that not everything goes like this not everybody has the experience that I have the background in healthcare or any of those things and sometimes you need to spend more time building that base that Foundation you have to be patient and if
00:08:25 - 00:09:24
you do that you will you'll be okay and understand that everything it doesn't always go on the timeline that you want but it will work out if you are consistent and you are persistent you can be successful with this now to recap this video we've been talking about how to launch an assisted living business in the next 6 to 12 months and the way to do that is the four phases the first four phases of my five phase approach number one is getting that business foundation in place number two is the
00:08:56 - 00:09:46
house number three is funding and number four is getting the license and then number five in this scenario that I wanted to share with you is you got to be patient you have to be patient and if you do you will be successful if you found this video helpful make sure you like the video subscribe and ring the bell as well so you get notified we do live content with Q&A sessions on Tuesdays we put out long form videos on Thursdays so make sure you are watching and subscribing ringing the bell all
00:09:21 - 00:10:08
those things so that you get notified and can join in on those sessions comment any questions that you have anything that resonated with you here in this video so I can help you out along the way go apply to The Mastermind program Alim mastermind.com and go grab the free resource the free underwriting calculator Assisted Living investing. net big blue box in the top right corner will'll get you what you need does residential Assisted Living sound interesting to you but you're not sure how to get started at Assisted Living
00:09:45 - 00:10:23
investing I'm here to help beginners like you launch their Assisted Living business in the next 12 months I want to thank you for watching and remember it doesn't take a lot just a little bit just keep going step by step by step and I promise you if you do and you're consistent and persistent you will be successful thanks for watching and have a great day [Music]
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