Set Goals That Actually Get You to the Finish Line: SMART+ Goals for Assisted Living

accountability for assisted living startups assisted living facility business plan how to start an assisted living business launch a care home residential assisted living startup set business goals smart goals for assisted living Jul 22, 2025
Set Goals That Actually Get You to the Finish Line: SMART+ Goals for Assisted Living

Starting an assisted living business is a big goal. Most people love the idea of getting started. Fewer take action. And even fewer follow through to make it a reality.

That’s why I use the SMART+ goal method—an expansion on SMART goals to help me be successful with my assisted living businesses.

Let’s dive in! 🎯

Check out this video, too: 

Why SMART+ Goals Work So Well

Vague goals lead to slow progress. SMART+ goals help you move faster and stay focused by answering 6 key questions:

✅ What exactly do I want to do?
✅ How will I track my progress?
✅ Is this goal realistic for me right now?
✅ Does this help my bigger dream?
✅ When will I finish it?
✅ Who’s holding me accountable?

SMART+ goals are especially useful when you're doing something complex like launching an assisted living business


Step 1: Be Specific (S)

Get clear on what you want. Saying you want to start an assisted living business isn’t enough.

🧠 Ask yourself:
✅ Where will my facility be located?
✅ How many beds do I want?
✅ What kind of care will I provide?

Example:
You want to open a 6-bed memory care home in Des Moines, Iowa.

The more specific, the better. When you can picture it, you can plan for it.


Step 2: Make It Measurable (M)

If you can’t measure it, you can’t manage it.

Ask yourself:
✅ How many beds?
✅ How many properties?
✅ What’s your revenue goal?

Let’s get very specific. If your dream is a 16-bed facility, then don’t chase a 4-bed property, you'll just be wasting your time.


Step 3: Make It Achievable (A)

It’s okay to dream big—but start with something realistic.

✅ Do you have the capital to make it happen?
✅ Can you get financing or grants?
✅ Can you take the first step this month?

You want to stretch yourself. But don’t set a goal so big that you never get started.

If your first win is calling 3 brokers or researching your local market, that’s a great place to begin.


Step 4: Keep It Relevant (R)

Your goal should match where you are and what you want.

For example, if your main focus is starting a care home, don’t make your top goal launching a new business in a different industry.

🔍 Ask:
✅ Is this goal helping you open or grow your assisted living facility?
✅ Does it match my current phase in the process?

Everything you’re working on needs to support your bigger goal, your vision.


Step 5: Make It Time-Bound (T)

Deadlines matter. Without them, your goal can drag on for months, year, never even happen.

📅 Ask:
✅ When will you take the first step?
✅ What’s your 30-, 60-, or 90-day plan?
✅ What’s your final deadline?

Example:
By July 1, I will identify 10 assisted living properties in the Great Lakes area that fit my vision of a 10-bed memory care facility.

Time-bound goals get done. Period.


Step 6: Add Accountability (+)

This is the one that I have added to my SMART+ goals framework and I think it's the most powerful part—it's also one a lot of people overlook, but it's what will help you be more successful.

🧍🏾‍♀️🧍🏽‍♂️ Find someone who will check in on your progress:
✅ A mentor
✅ A business partner
 If you don’t have someone to hold you accountable, you’re more likely to stall or stop.

We all need a little push to stay consistent.


Example of a SMART+ Goal

Want an example? Here’s one to get you going:

By August 31, I will identify 5 assisted living properties with at least 6 beds by reviewing listings weekly on Loopnet and contacting 2 brokers per week. I'll report progress every Friday to my accountability partner.

✅ Specific
✅ Measurable
✅ Achievable
✅ Relevant
✅ Time-bound
✅ + Accountability

You’ve got this!


Ready to Launch Your Assisted Living Business?

🚀 Want to go from idea to income in the next 12 months? Here’s how to start:

✅ Step 1: Download the Business Plan Checklist
✅ Step2: Need help figuring out where to start? Join the next Roadmap Challenge and build your launch plan with me.

You've already got the vision. Now you’ve got the plan. Let’s make this your breakthrough year. 💪

Got questions? Drop them below—we’re here to help! ⬇️


Show full transcript 👇

Transcript

00:00:01
Hey friend, it's Brandon Gustafson with Assisted Living Investing. Excited to have you here on the channel with me today. Uh I help beginners like you launch their assisted living business in the next 12 months and excited to dive into a topic that I am I'm personally super passionate about. Again, I help beginners like you launch their assisted living business in the next 12 months. And one of the best ways to do that is creating a vision. Uh creating some goals for yourself and really moving

00:00:27
things along as you're trying to to get things started and uh have some success. So, we're going to get into that in today's video. Um before we get started, I want to remind you to go and grab the free business plan checklist. If you go to assistedlivinginvesting.net/bp checklist, you can get a copy of that right there. Uh and it's a free resource. can help you out. Uh building your foundation for your business is one of the things that is going to allow you to be successful. So, uh this that tool

00:00:55
is is really going to help you move things along and help you reach your goals as as you really get things moving along. So, um with that, just about got this kicked off and uh live in all of the places that we need to go live in. It's always a struggle to get that uh set up uh while I'm talking. So, um, with that, let's go ahead and, um, I'll share my screen. Um, we're going to talk about how to launch your your assisted living business with smart plus goals. This is kind of a, uh, an expansion on

00:01:28
the traditional smart goal framework, uh, but something that I I have implemented and things that I've learned. We're going to have links to a few books down below on YouTube that can really help you out in implementing the the plus part of this smart goal smart plus goal framework. Uh, and super excited to do that. Again, go grab the business plan checklist, assisted livinginvesting.net/bp checklist. For those of you who are new here, let me introduce myself. My name is Brandon Gustafson. I own and operate two assisted

00:01:58
living facilities, and I've been doing this since 2020. I've secured over $1 and a half million dollars in SBA funding. So, I know the process. I've gone through three SBA loans. Um, I operate out of state. I live in Utah and I operate in Idaho and in Colorado. So, for those of you that are like, I I'm interested in this, but it's too expensive in the state that I'm in, you can do this remotely. Uh, it's very possible. And that's something that I teach people. I've also uh have a

00:02:24
masters in healthcare uh administration. I've been in the healthcare industry for over a decade in various capacities uh working for healthcare payers and um for nonprofit organizations and just a bunch of uh different types of organizations in the healthcare industry. I'm very familiar with it and and like to share that that um information with you as we go through this. Number one, um if you're new, type in newbie. I love seeing the new people that that hop in here and join uh and that find the

00:02:51
channel. I would love to have you continue watching. So, make sure you subscribe so you get notified when we put out this content. And for those of you that are also uh live, type in your questions down below um because we will have time for some Q&A here at the end of the at the end of the video. I want to make sure I'm getting you your answers as we go through that um as we continue to make progress. So, with that said, uh let me tell you why you need a vision. Uh this is something that is

00:03:21
it's absolutely crucial. I'm actually, this is kind of, I don't know, breaking news or whatever. Um, I'm writing a book. Um, and so if you're interested in in the book, type in book down below. Would love to to see if if that's something that would be interesting to you. But I have spent a lot of time in the book really explaining how and why you need a vision. It is such an important piece of your uh your building blocks, your personal foundation for how you're going to be successful. Building

00:03:50
that vision is something that's going to give you direction. It's going to let you see, okay, this is where I want to go. This is this is how I'm going to be there. This is what I want my life to look like as I get to that spot. And a lot of people, I think, really struggle with something with vision. They think, okay, I want this business. I want to do assisted living. That's the thing that I want to do. Now, how am I going to build my life around that so that I can do it? so I can, you know, make sure that I'm

00:04:17
close enough to go there or that I'm I'm the one covering the shifts and and then your other relationships, your family, your friends, they're going to suffer because you've built your whole life around assisted living. What I would prefer that you do, and I highly suggest that you do this, is you build your life so that assisted living could fit into it. Build the things that you want. What's important to you? Um, I would love to hear that. I put that in the comments. Like, is it time with your

00:04:42
family? Is it is it more financial freedom? like what's the thing that you are searching for the most? You're going to create your vision, the direction that you want to go and then you're going to fit assisted living in that. So, if time freedom is a thing that you want, being the administrator of your facility may not be the best fit for you because it's going to be a lot of time that you're going to have to spend working on the facility, working in the facility, being there. Now, if financial

00:05:09
freedom is the thing that you want and you're not super concerned about the time, then by all means go and do all the things and work 100 hour weeks because this can be while it's difficult can be so rewarding and and some people enjoy working those those long hours inside of the facility as long as they're getting compensated for it and you can do that in the facility as well. So, you want to decide what's the thing that I want the most out of this and how am I going to design my business to fit

00:05:36
into the life that I really want out of this. When you're doing your vision, you're solidifying those goals and dreams. What are the things that you want the most? And how are you going to to reach that? How are you going to go towards that and and make some really good progress towards getting, you know, achieving your goal, your dream, the vision that you want for where you want to be. And the other thing about a vision is it then becomes a filter or it should become a filter for all of the

00:06:04
decisions that you're going to make as you're trying to reach your goals for where you want to want to get to. Um the way that that works is you say, you know, I want to have, you know, I want Fridays off. I want I want to go golfing. Maybe I'm just like getting personal here. The things that I want to have out of my businesses. Um, and what what that's going to entail for me is, okay, I've got to have it making enough money for me to feel confident that I don't have to be in the business on

00:06:33
Fridays and that I can have a little bit of a budget there to go golfing on those Fridays that I have off, right? And so that's what I want to build. And so now when new opportunities come to me, it's a filter for me. Is that going to add something that I that I'm going to have to work on Fridays or or not I'm not going to have enough time um to to go go to the golf course? Those are the types of things that you need to be asking yourself as we uh and I this is when I say we I'm talking my my dad and I who I

00:07:04
partner with. As we are looking to expand our portfolio and grow and and where we are are looking to go, um our vision for where we want to go has become a lot more clear for us. We've been in multiple states in the past and we want to focus on Idaho. Like that's that's our vision. That's where we want to go. So now we're taking the steps for us to open up the doors that will get us to to the point where that's that's where we're investing. That's where we have our portfolio. That's where we're

00:07:32
building our base on things. And it's because we've thought about it. We've talked about it. We know where we're going to go. And now the filter comes in. If an opportunity comes up in Oregon or Washington or Montana or Colorado or Utah or Florida, Texas, New York, wherever, um, our our vision is we want to grow our portfolio in Idaho. So, if it's in a different spot, that's not going to work. Our vision is we want to be working with elderly care. uh we might get into memory care, but we want

00:08:01
to be very specific to to assisted living with elderly care. So, if an opportunity comes up that's sober living or mental health or disabilities for us, that's not going to work. So, you want to think, what are the things that are that I'm passionate about? What do I want this business to be? Put that into your vision. Like, visualize it. Like, I'm I'm serious. Some people think it's hokey, but sit down and and craft this vision. Write it out as if it were happening. and and then make it a

00:08:30
reality. What's the thing that you want? That's what you want to be doing. So, that's why you need a vision. It is going to help you get all the way to that that process. It becomes a filter. It's it's the thing that's going to help you truly make progress as you're trying to launch your assisted living business as you're trying to expand your your assisted living business. Wherever you're at in the journey, the vision that you have for what you really want is what's going to allow you to get

00:08:55
there. So let's talk about what a vision is specifically. So a a vision is not a mission statement. It's it's very different. So when I go through things with with people uh where I'm coaching people in the mastermind and in one of my programs, whatever it is, I talk about building your foundation and a key part of your business plan. And you can see this when you get the business plan checklist. Again, assisted livinginvesting.net/bp checklist. You're going to see in there mission, vision,

00:09:22
values. Okay, that piece is different from your vision, your your personal vision. So that's not what I'm talking about here. Your mission, vision, and values is very specific to your business. Your mission statement should be very short, like 10 words, very very short. Your vision is this is the the the business vision. Like it's it's a paragraph. It's three to five sentences. It's not very long. It's the thing that this is what we want to do. This is who we want to serve.

00:09:50
This is the impact we want to have in the community. And then your values are just like, you know, a bullet list of three to five values that are really important to you. You know, integrity, family, affordability, whatever it is that's important to you. Those are going to be your values that you're going to be putting into in into this. Okay? So, as you uh build that out, that's that's for your business. It's your business plan. That's that's the things for your business. What your your vision is, what

00:10:16
I'm talking about here is the vision for where you want this to go. is very different. This is a personal vision on on where you want your life to be and how you're going to fit your business inside of that. Like this is something I I love doing this type of stuff. This is something I'm very passionate about. What I want you to do next after you've kind of differentiated between those two things, your business and your personal life, and how those things are going to mesh is journaling uh or meditating on

00:10:45
on that specific thing. There's an exercise that um I was taught by one of my coaches. His name is Graham Cochran and he learned it from one of his coaches whose name is uh Rick Rich Liken Lipton. I don't know. He's he's in England. I can't remember the name exactly. Um and I'm going to call it the airport exercise. So, basically what what's going to happen is pretend that we we catch each other. You know, we're we're in an airport. We both have like this super long layover. It's 2 3 hours.

00:11:14
We're just sitting there in the airport. and you come up and you say, "Hey, I have been following you on YouTube." And I am like flattered. I love it. Thank you for thanks for watching. Thanks for liking, subscribing, all those things, right? Um, and then you say to me, "Man, this has been the best three years of my life." And I say, "That's incredible. Tell me about it. Why has this been the best three years of your life?" That's the that's that's the catalyst for now

00:11:39
for you to go ahead and journal about this and get super detailed. I'd love to hear from you um on those if you take it up, email me at info@assass assistedlivinginvesting.net. I'd love to to see what you put together for it. But um the idea there is it can be very personal. Like part of my vision for what I want for myself is being able to just work uh not not a ton of hours, being there to support my team, support the people that are doing a lot of the work in in my business because that's

00:12:08
what I'm passionate about, giving back and coaching people like you. so you can reach your goals and dreams. Those that's where I want to spend my time. But also, I don't want to spend 60 hours a week doing it. I want to spend like 20 hours a week with it. And I want to go to the mountains that are near my house and go hiking uh and buy a sidebyside and go golfing and go go ride my bike around and those types of things. That's what I want for my vision. I want to be able to go take my my girls out. I have

00:12:35
two daughters. Go take them out and go camping with them. Uh being outdoors, that's that's what I want to do. and spending time doing yard work. Those are the things that I want to do. That that's my vision. That's where I want to go and and so I'm building everything around that. But when I do this exercise, the the airport exercise for myself, those are the types of things that I do. And I'm talking about this is the type of income I'm getting. This is the impact that I'm having on people's

00:13:01
lives. And this is the time now that I get to have with the people that are important to me and how I can do that. So, you want to build this in a way that it's going to give you energy, make you super excited about where you're going to be going. And when you put that all together, it oh man, it makes it makes a world of difference as you're trying to to really build your business. So, I can't encourage you strongly enough to really go in and and do this type of an exercise. write those things down and

00:13:31
and be specific about what you want and capture the vision and let it become what you want it to be so you can reach your goals. So this is the other thing here with what a vision is. It's okay and it should change over time to match what you really want. So, I do this at least on an annual basis, but more often I do it on a quarterly basis where I review that vision that I have and I'm making updates to it because it will change. When I look back at visions that I had from when I was very first

00:14:02
starting assisted living, my vision was I want to have an assisted living facility. I didn't I did not care where it was, how many beds, who I'd be serving. That was not important to me. I just knew I wanted to do assisted living. And that is very possibly you right now watching the video. If it is, like the video, but I promise you it will change over time because as I mentioned, my vision has been filtered um over time. And now I know that I want to be operating in Idaho and I know I want to be serving a senior population.

00:14:34
Uh working with with elder the elderly care. Uh that's where I want to be focusing my efforts and I'm totally fine working with Medicaid. It doesn't scare me at all. Um I've have a ton of videos on the channel that go over Medicaid. Those are things that that are I'm totally fine with and and where I want to take this. I have bed limits and and kind of the idea of how many beds I want in a specific facility. Those are all now filters. They're part of my vision for I want to go. All with the intent of

00:15:04
getting me to receive that that time and financial freedom that I'm seeking. That's what I want to be working towards. So that's that's what a vision is. It's what it should be. And it should change over time because your priorities and the things that are important to you may change. Like you could be some single 20 to 25year-old individual that's watching me right now and you just want to do this and you want to be super involved in it and in 10 15 years you're married, you have

00:15:32
kids. Your life has totally changed. And so your goal, your vision of what it was today is going to be totally different from what it is in the future. And that's okay. It's like I give you permission to to allow those things to change because it's going to allow you to be successful. Okay. So, that's what a vision. That's that's why you need a vision. This what a vision is. Um and I hope that you can kind of capture that. Now, I want to talk with you a little bit about how you can take that vision,

00:16:01
the thing that you want, and now make it a reality. I talk a lot um in in in my videos about the book The 12week Year. And that is a book and it's linked down below on YouTube. It is a book that has absolutely changed my life. I live off of 12week years now. And the idea of it is you have 12 weeks and it becomes a year and you have actions that you're going to take and and and really drive through and and be successful with it. Okay? That's how I've launched this business. It's how I've purchased my

00:16:31
assisted living businesses. That's how I'm writing a book right now. All of the things that I do go through this filter of a 12-week year. and what I have learned cuz I went through some courses um with Brian Moran who is one of the authors of the 12-week year and he told me a few things that were very profound about goals. Number one is less is more. The fewer goals you have, the better off you're going to be. So one goal is better than two. Two goals is better than three. Three goals is better than

00:16:59
four. The fewer goals that you have, the more you can focus on something and the more you can get it done. especially in the context of a 12-week year. The fewer things that you have that you're focusing on, the better off you're going to be. And the second thing is the power of writing really good goals and what those goals are going to look like for you. So, I've adjusted the the smart goal framework. And we're going to go through that here in just a second, just just ever so slightly to um to put in

00:17:27
the things that are I think are really important for you to do and added an extra component in there, what I call smart plus goals. So, let's first start off with the S. S is being specific. This is the exact thing that you want to accomplished, what you want to accomplish. So this could be um you know I want to buy an assisted living facility in Idaho, in California, in Texas, wherever it is that is focused on elderly care, that is focused on a disabled population, that is focused on mental health, that works with autistic

00:18:00
individuals, whatever it is, you want to be very specific there uh with with who you're with what you want to do. Don't just say, "I want an assisted living facility cuz you will get it." it just might not be what you want. And that's kind of what I did. I opened myself up. I said, "I want to get into assisted living." And I got an assisted living facility that um it it's in Colorado and it uh focuses on mental health and it's this old amazing house. There's a lot of

00:18:29
really cool things about it. Um I love the population we work with, but what I've found having owned that business now for four and a half years, it's not the one that I'm like super passionate about. It's not where I want to focus my efforts. I wouldn't have known that um upfront probably. Um but if I had thought about it, I probably would have made a better a different decision. Not better, uh just a different decision. If I if I'm honest with myself, I probably would have done something different. But

00:18:54
I didn't get specific. I got I got general. I did a a a GMAT uh goal. But if I was a a if I was doing a smart goal, I would have been very specific on where and and what I wanted out of out of that business. and I would have gotten it because I set the goal and I was very intentional with what I wanted to do. Number or not number uh letter M is measurable. So you want to in this one include numbers uh or a clear indicator of completion. So, in the goal uh in the goal that we're writing here

00:19:27
about starting an assisted living business, let's say um I want to to start an assisted living business in Iowa focused on elderly care and I want two facilities. I want three facilities. How many facilities do you want? Or I want 10 beds. I want 20 beds. I want 50 beds. I want six beds. What what's what's the bed count that you want? Let's let's get very specific on there. you can you can really identify for yourself what you want that to be. Uh how how many beds do you want it to be?

00:19:56
How many facilities do you want to have? What's that going to look like? Be be very very specific and have a a number in mind that is measurable. So you can say, you know what, I wanted to get a 16 bed facility. I only got 10, but I'm still pretty happy with that. Or I I wanted to get six, but I got 10. That that's incredible. Um and what has changed along along the path? Did you get more and new information as you were trying to to set this goal? Okay, so measurable very very important for you

00:20:25
to have that. Also, the reason why is it gives you this checklist. It gives you this filter to say I well I wanted a one 16 bed facility. This one that came up is a six bed facility or it's it's three six beds facilities. It's going to get me to the bed count, but do I want to have three facilities? Do I want to have one? What are the It's going to get you thinking what what do I really want? Is it the bed count? Is it the number of houses? What's important to me? How's it

00:20:50
all going to work out for me? Okay, so you want to be you want to take all of that into consideration. Letter A is achievable. And this is one that um you have to be careful with this one. You have to make it challenging but realistic. In the book by Ben Ben Hardy, uh it's called 10X is easier than 2X. I'm going to go grab it really quick. So, I this is a book also that I um put into I'm going to probably put it over my face so that it doesn't like get blurred out. Um this is a book that I

00:21:30
have um down linked below and it's an incredible book. Um and in there I've done some courses with with Dr. Hardy. Uh he's an incredible psychologist. Has just some incredible things that that he teaches. And in this book, um, he gets into smart goals. And something that I think is is profound is this a piece of it that it needs to be challenging but also realistic. So, you want to stretch yourself. It needs to be a bit of a stretch goal here. And it's so important for you to do that to make it a stretch

00:22:04
goal because if it's too easy, you're not going to grow. And yeah, you might achieve your goal, but uh it's not going to get you where you really really want to go, where you want to go and achieve the things that are really important to you that are a part of your vision. So the achievable piece, it's important for you to make it so you can actually get it, but you also want to stretch it. And once you've achieved this this goal that you're working on, stretch it a little

00:22:30
bit more the next time. you want to really be honing in on the things that are that are going to allow you to to make um make some progress and uh and get to where you want to be. Okay, so achievable is super important. Next is going to be are and this is relevant. Um so uh let's say let's go back to our goal really quick here and and we say you know I want to I only have $100,000 to my name. Let's just say that this is the scenario I'm in. And my goal is to, you know, by July 1, which is, what is

00:23:06
it? It's almost May 1st right now. Two months from now, I want to buy five homes that are focused on assisted living in the I don't know, in Minnesota, in the Great Lakes area or something like that in Wisconsin. I don't know. Uh, I want to do that. I want to close on it. I want a 100 beds, but I only have $100,000. And for me to buy five, 10 facilities with a hundred beds, that's millions of dollars in in funding. So, is it like is it super relevant for me to be working towards

00:23:39
that goal in that period of time? Probably not. What might be a better goal for me to do is um you know, my goal is to to by July, and we're going to get here to timebound here in just a second. By July 1st, um I will um identify 10 properties that are going to align with what I want to to get into with assisted living. By by July 1st, I will identify 10 assisted living properties in the Great Lakes area um that um are focused on elderly care. Uh and then I will start working on getting funding, securing funding, whatever like

00:24:16
that. Something along those lines. that's that's a lot more relevant to my personal situation. Or if my focus is on purchasing assisted living facilities, I'm not going to have a goal today to uh to to, you know, go hiking every day. Like that that's not relevant to to the thing that I want to do. I want to get assisted living facilities so I can go hik hiking every day. That there there can be a connection there, but it's not super relevant. So, you want to make sure that everything that you're putting

00:24:45
into this goal is going to be relevant to the thing your your situation, the thing that you're working towards, and that it that it makes sense because when we word these things and we're not putting things that are relevant, our brain is like that I don't that's that's stupid. I'm not going to do that. And that's that's your brain talking to you. Um, so you want to make sure that you're you're putting these things together. That's how you're going to be

00:25:06
successful. That's how you're going to to do this. You want to have everything kind of be relevant to to what you're working on. Next is t and this is time bound. And if you've noticed, I' I've kind of put some of the the dates in here. This has now just become a habit for me, but it is the thing that is going to hold you to a deadline. So, I'm going to give you one here. Uh it's might be slightly a slight variance for for the goal that I'm using to write my book right now. Um by and I I start my

00:25:37
goals off like this. by June 30th or whatever the date is. By June 30th, I will write the assisted living investing book by writing 1,500 words per day, Monday through Friday by the, you know, for the next 10 weeks or whatever uh whatever thing it is. So, you can see that that goal right there. Now, it's very specific. So, if I want to do this for assisted living by December 31st, I will or let's let's go back to the example of finding a property. I think it's a really good one for you, especially if you're a

00:26:09
beginner. By July 1st, I will identify the property that I want to purchase by looking at five opportunities per week for the next five weeks and then contacting a broker to help me, I don't know, negotiate, make an offer on the property, something along those lines. That's that's what you want to be putting in there. So, you can see there I have some a measurement. I've got some time bound stuff in there. I'm I'm going to go find and everything's relevant. I'm stretching myself like if

00:26:41
I've never done this before. I don't know how to look for properties. Um that might be that might be a stretch or you know maybe finding five properties is really hard in your area. Something along those lines. And you've got to think how can I how can I really kind of stretch myself and and find different ways to find different properties. What what do I need to do there? So you can see that goal is is a smart goal in the way that it's that that I just worded it to you. It's taking all those components

00:27:07
and and you want to have that time bound piece of it because it holds yourself to a deadline because if I just say I want to find u five facil five opportunities a week or I want to buy an assisted living facility and that's my goal and it's it's just out there um that could be you know tomorrow or it could be in 20 years your brain doesn't know. So, you have to be really specific in in what you want to get out of it. That's how you're going to be successful. Okay. Now, the plus piece of this is

00:27:38
accountability. And this is something that is taught in the the 12-week year. And I wish I had the book. I we moved last year and all my books are in boxes. Um but the 12-week year and go grab it. Uh because link's down below on YouTube. Um it's it's a referral link, but whatever. Um go grab it or search for it. Like I don't care if you use my link or not. I love you too, but it's more important for you to get the book. 12week year. In there, one of the most important things that that Brian teaches

00:28:07
in that book is accountability. They have what they call a weekly accountability meeting. Oftentimes, this is with an accountability partner or a group of people for and they call it a wham, wam, weekly accountability meeting. So, I might just call it a wham. Um, but when you have that accountability piece and you're reporting on your progress towards reaching your goals and obtaining your vision and you're sharing that with somebody, it doesn't need to be to the world. You don't need to put this on

00:28:35
Facebook. Like, it's a I think it's a lot more effective when it's a more personal, intimate type of a relationship with a friend or a family member who's going to keep you honest and and say, why like, are you where are you making progress? And it needs to it needs to be somebody that will really hold you accountable and ask the hard questions that has your best interest at heart and isn't like oh you know what yeah you didn't do it but we had a lot of fun uh you know golfing or going

00:29:01
swimming or whatever it is that that you want to do. Um we had a lot of fun doing that so it's okay don't worry about you'll get it next week. You don't want somebody like that. You want somebody that's kind of holding your feet to the fire helping you be accountable to the things that you want to do. Especially if you are not an accountable person with yourself and only you know you and if you if you can hold yourself accountable. I'm I'm very driven. I can do that for myself but I still hold a

00:29:26
weekly accountability meeting. Uh and I do it with my virtual assistants. My team of of people that help me out with all the stuff that I do here for assisted living investing. Um I tell them this is what I did this past week. This is what I didn't get done. This is what I'm going to do this coming week. This is what I need help with. Um, and I and I'm honest like this this thing right here, this was a goal of mine. This was an action step that I have. I'm I'm probably not going to hit it for a

00:29:50
couple of weeks and this is why. Um, I'm not justifying, I'm just saying it. Uh, like this is this is what's going to happen. We're working towards it. It's just not going to happen right now. Um, that's the type of thing that you want to be doing. But you need to have that accountability component to make your goals work really well because you can write a well-crafted goal all day long. uh like I've given you a lot of the framework for how you're going to do that. You can be very successful with

00:30:15
it, but if you don't have somebody to hold you accountable to help you get to reach your goals and your dreams, then you're probably just not going to be successful. So, you really have to hone in on that and uh focus on that so that you can be successful as you're working to launch your assisted living business. Okay. So, that is the smart plus goal framework. something that for me has worked just it's been incredible. It's it's allowed me to to be successful in the things that I'm trying to do and to

00:30:45
make continuous progress and help me shift my vision over time so that I'm actually getting to where I really want to go. Now, if you want some help, some guidance as you're trying to like work through all of this, as you're trying to launch your assisted living business, uh even if you need like a little bit of feedback on like how to write good goals or a vision or something like that, I'd love to help you out with it. So, inside of our ALI basics community, um, you know, it's it's this is something I

00:31:12
loved helping people out with. Inside of I'm going to back up just a second. Um, inside of my accelerator program and the ALI mastermind, I help you craft a vision. It's a big part of the coaching that I do. I think it's super important for you to get there. Um, and those are big components of those two programs. I personally spend a lot of time crafting my vision uh for myself every year um multiple times a year. It's something that has brought me a lot of success. So if you need some help and some guidance

00:31:43
specifically on that, I'd encourage you to check out the accelerator program. That's assisted livinginvesting.netala for assisted living accelerator or to go apply to the mastermind program. And you can do that by going to aliimastermind.com. It's a quick 30-cond application. doesn't take you long at all to go and fill that out. Um, and if it's a good fit for you, I will send you all the details on exactly what's included in that program. So, if you need some help doing that, then that's a

00:32:12
great place for you to go. If you need help as you're trying to just move things along and launch your assisted living business, our ALI basics community is an incredible spot for you to do this. Inside of here, we do monthly member onlyly Q&A calls uh to get your questions answered. you're going to get priority answers from me on these YouTube and Facebook um lives as we progress towards uh getting a bigger audience. Uh that's how you're going to get priority answers from me um as as we

00:32:40
get more people that are joining and asking more questions. So that's the best way for you to get answers to me is joining that community. There's a bunch of resources, webinar recordings, a library of Q&A recordings, and then we have our active community. I'm in there. We have you have peers in there. You're getting weekly tips. It's going to help you out a lot. It's the the most affordable way to work with me and and help you make some progress. You can check that out at assisted

00:33:05
livinginvesting.net/basics. So, would love to have you join our ALI basics community. Now, with that, I want to open it up for questions. Before I do, want to remind you like the video, subscribe, and ring the bell as well so you get notified every time we put out content like this to help you launch your assisted living business. We put out lives on Tuesdays. I put out content on Thursdays as well. We have stuff all over on our social media platforms to help you make progress and help you reach your goals and and achieve your

00:33:32
dreams. So, with that, um, Lonnie, uh, you are, let's see, right here. We're going to start with a new program. Awesome, Lon. I would love to have you in there. Um, it's it's fun. Uh, you get answers to your questions, helps you make progress. You can check that out at aliasics uh or assisted livinginvesting.netbasics. um that's the best place for you to get in and and make some progress. I would love to have you in that community. Um speaking of which, I've got uh we had a

00:34:02
question there in the community. Um and I've got to like orient myself and and get over to I probably just need to leave it up as a as a thing on my uh computer. Uh but we had a question in there um from a member that was asking specifically about uh the best way to kind of get started and and um specifically around uh come on let me get there. uh community chat. Give me a second to scroll down to it because I want to make sure I answer give the correct question. So, um the question in here was specifically around

00:34:51
uh knowing how to run through the numbers to tell if it's a good investment to buy and how to work with numbers to make it a good deal. um which I think is super important. It's so important. I I was talking with somebody earlier today and somebody that was interested in joining the mastermind program and that's exactly what we talked about was doing the numbers. So your numbers are going to be such an important part of what you're trying to do as you are launching your assisted

00:35:18
living business. It's going to be the thing that sets you apart um from other uh investors when you're talking to lenders. It's the thing that's going to make you feel confident in the investment that in the investment that you are making. It's very important for you to put that all together. Now, the tools that I have that can help you out with that. There's a few um the two the two biggest ones are our Launchpad bundle. You can check that out at assistedlivinginvesting.net/bundlaunchpad,

00:35:45
sorry, assisted livinginvesting.net/launchpad. Um, in there we have you get the the underwriting calculator plus a really deep dive on exactly how that thing works. Uh, so if you have downloaded that and you need some help with it, go check out the launchpad bundle because it will teach you how to do that. That's in the business planning guide. Um, and there's also an underwrite with me master class where I take a deal and I underwrite it so that you can see exactly how that works. Those are going

00:36:09
to be the best resources for you. Um, or if you want some extra guidance, some handholding, uh, some feedback on your specific situation, that can be done inside of the mastermind program. So, you can again apply to that at ali masterastermind.com. 30 secondond application really quick to help you uh make sure it's a good fit for you and your your financial situation, your goals, where you want to go and how you're going to achieve that. So, with that, um, I want to thank everybody for watching. Uh, thanks for being here and

00:36:38
and participating. Uh, I understand like this this topic can be dry for people. Sometimes it's just not exciting. But it's something that I am super passionate about. I love doing this. It's something that I promise you if you do this, it's going to lead you to to be successful. So, thank you for watching. Go grab the business plan checklist, assisted livinginvesting.net/bp checklist. Join ALI basics, assisted livinginvesting.net/basics, and apply to the mastermind, aliastermind.com.

00:37:08
uh would love to help you out as you're trying to launch your assisted living business. Does residential assisted living sound interesting to you, but you don't know how to get started? At assisted living investing, I'm here to help beginners like you launch their assisted living business in the next 12 months. I love helping and coaching people. It's one of my favorite things to do and would love to um help you reach your goals there as well. And remember, it doesn't take a lot, just a

00:37:31
little bit. Just keep going step by step by step. And I promise you, if you do and you're consistent and persistent, you're going to be successful. Thanks for watching and have a great day. And Tanisha, thanks for hopping on. Appreciate you. Appreciate your comment. Have a great day.

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