Build Your Assisted Living Business,
In The Right Order
Stop guessing. Stop spinning.The Assisted Living Launch Lab gives you the clear path, the proven framework, and the support you need through every major decision.
You're Not Stuck Because You're Not Smart Enough.
You're Stuck Because Nobody Handed You The Map.
When we ask people what they're struggling with most, the answers sound like this:
- "I don't know where to start."
- "I need a clear step-by-step plan I can actually follow."
- "I don't understand the business side."
- "I need someone to show me the roadmap and walk me through it."
You want a clear step-by-step plan you can actually follow. You want to know where to start. You've watched the YouTube videos, scrolled the Facebook groups, and you're still sitting in the same spot you were six months ago.
One week it's properties. The next it's money. Then licensing shows up and every state has different answers. The business plan feels overwhelming. And the months keep passing.
You understand care. You know this industry matters. You just never had someone sit down with you and walk through the business side in the right order — with your specific situation in front of them.
That's exactly what The Assisted Living Launch Lab is built for.
More information was never the answer.
The right order is the answer.
That's what the Assisted Living Launch Lab is built around.
This is excellent and saves students lots of time. It is a great value.
— Anthony W., Assisted Living Launch Lab Student
Picture This Instead
RIGHT NOW
- ✕You don't know where to start
- ✕You're stuck doing more research
- ✕Licensing and money feel confusing
- ✕You're not sure the numbers work
- ✕Time keeps passing with no real progress
AFTER THE LAB
- ✓You have a real business plan — validated, not guessed
- ✓You understand your numbers and know if a deal makes sense
- ✓You have expert eyes on your deals and your plan — before you commit
- ✓You have real support through property, funding, and licensing
- ✓You're building toward open doors — and a business that can generate real income
The Right Order Changes Everything
Here's the thing most people miss: it's not about finding a better property or getting a bigger loan.
It's about doing the right things in the right order — and the Assisted Living Launch Lab is the only program built entirely around that idea.
Before you look for a property. Before you call a lender. Before you try to figure out licensing — you need three things. You need to know what kind of business you're building. You need to know where it makes sense. And you need to know if your numbers actually work.
Get those three things right, and everything after them gets cleaner. Property conversations get easier. Lender meetings go better. Licensing questions have context. And the business you end up opening — instead of just talking about — is the kind that can grow toward $10,000 to $20,000 a month in revenue, with a model that doesn't require you to be on-site every hour.
The Assisted Living Launch Lab is built around that principle from the ground up — five phases, the right order, with the right guidance alongside you at every step. The Foundation Builder gets your foundation solid. The Success System takes you the rest of the way: property, funding, licensing, launch, and operations. The order doesn't change. The depth of support does.
We meet together next Tuesday to go over details and come up with a plan of action. Things are getting real.
— Derek, Assisted Living Launch Lab Student
The Assisted Living Launch Lab
This is where the plan gets built, the deals get reviewed, and the big expensive decisions get made with the right support in place.
The Assisted Living Launch Lab is not a course you sit through on your own.
It's a structured path — built with the tools, accountability, and expert guidance you need — from your first plan to your open doors.
Which Track Is Right For You?
The simplest way to think about it:
The Success System takes you all the way through launch.
The Foundation Builder gets your foundation ready first.
Same program. Different starting point. Different destination.
Pick the one that meets you where you are right now.
The Success System
For you if: you're committed to opening your assisted living facility and want support through property, funding, licensing, launch, and what comes after.
- ✓Everything in The Foundation Builder, plus the full launch path
- ✓The complete FOCUS Framework — from foundation to strategic launch
- ✓Real review on properties and deals before you commit
- ✓Hands-on support through funding, licensing, launch, and operations
The Foundation Builder
For you if: you still need to get clear on your plan, your market, and your numbers — before you spend serious money on property, funding, or anything else.
- ✓A real assisted living business plan — built step by step in the right order
- ✓A market research process so you know your area can support what you want to build
- ✓An underwriting model that shows whether the numbers actually work
- ✓A clear next step — so you stop spinning and start moving
The Five-Phase Transformation
The Success System is built around the FOCUS Framework — the same five-phase roadmap Brandon used to launch his own facilities.Each phase has a specific outcome.
Together, they take you from stuck to open doors.
Build your business plan, validate your market, and nail your numbers — before you spend a dollar on anything else.
Find the right property before you put money down. Know what to look for, what to avoid, and how to evaluate a deal.
Get the funding you need — whether that's a lender, a partner, or an investor — with real help on your numbers and conversations.
Navigate licensing and regulations without getting lost. Know what to ask, and who to ask it to — in your specific state.
Open your doors and run a profitable, purpose-driven facility. Marketing, staffing, operations, and what happens after day one.
Bring your real questions. Get real answers. Live, every week — not once a month.
Your deal. Your situation. Real-time feedback on the call — working through it live.
Bring properties and deal questions. Get feedback before you go too far down the wrong path.
Lender prep, startup cost modeling, and practical licensing guidance — so you know what to ask and who to ask it to.
Three Things You'll Walk Away With
The Foundation Builder is built around one goal:Get your foundation right before you spend serious money.
Here's what that looks like in practice.
Your Business Plan
A real, complete assisted living business plan — built with templates and a step-by-step process. Not a rough draft. Something you could show a lender and feel good about.
Your Market Research
A clear, repeatable way to check whether your target market can actually support the business you want to build — before you commit to a location or sign anything.
Your Numbers
A working underwriting model that tells you whether a deal makes sense. Revenue, expenses, startup costs — a real picture of what it takes to be profitable from day one.
Real questions, real answers — live with the group every other week.
Connect with others working toward the same goal. Share wins, get unstuck faster.
Every call is recorded. Catch up any time, at your own pace.
A real check-in on the foundation you've built — with direct, expert feedback on where you stand and what comes next.
A clear picture of where you are and exactly what to do next.
Full access to everything — training, tools, replays, and community — for a full year.
What's The Difference Between The Two Tracks?
The Success System takes you all the way through launch. The Foundation Builder builds your foundation.
Who The Assisted Living Launch Lab Is Built For
This Is For You If:
- ✓You want to start an assisted living business — and you want to do it right
- ✓You have a heart for serving seniors and want to build something that matters
- ✓You're tired of guessing and ready for a clear path
- ✓You're willing to do the work
- ✓You want to build your foundation first, not skip it
- ✓You want support from someone who has actually launched facilities
- ✓You want a program built around the right order — not just more information
This Is Not For You If:
- ✕You want a passive investment with no real effort
- ✕You want guaranteed results without doing the work
- ✕You only want more information — with no support attached
- ✕You want to skip the foundation and buy a property first
- ✕You're not willing to plan or take action
Hi, I'm Brandon. Here's How I Help You Succeed.
Most of my students come from healthcare. They understand care deeply. What they've never had is someone sit down with them and walk through the business side — in plain language, with their specific situation in front of them.
I built the FOCUS Framework from my own experience opening assisted living facilities. Not from theory. I made the expensive mistakes, so you don't have to repeat them.
Every tool inside The Assisted Living Launch Lab — every template, every framework, every coaching call — comes from what actually worked. For me first, then for the hundreds of students I've coached since.
Here's what I want you to understand: you are the one building this. I'm here to make sure you don't make the expensive mistakes, stay in the right order, and keep moving when you hit the hard parts. The decisions are yours. The support is mine.
You don't have to have it all figured out before you start. You just have to take the next right step — and I'll be there walking it with you.
Join The Assisted Living Launch Lab 👇We bought your business plan and when we took it to the bank, they were so impressed with it. Your breakdown of funding and profitability really helped me see if the deal we're looking at actually makes sense.
— Faith-Marie, Foundation Builder Student
Success System or Foundation Builder?
Both tracks are part of the Assisted Living Launch Lab. The difference is where you are — and how far you're ready to go.
Choose Success System If:
- You're committed to opening a facility and want guidance through every major decision
- You're moving toward property, funding, and licensing and need real support — not just more information
- You want expert eyes on your deals and your plan before you commit to anything expensive
Choose Foundation Builder If:
- You still need your business plan, market research, and financial model completed
- You need to understand your numbers before you spend serious money on anything
- You want a clear, structured foundation so your next steps are obvious — not overwhelming
The Success System takes you all the way through launch. The Foundation Builder builds your foundation.
Choose Your Track
You're not choosing a course.
You're choosing a path — with someone walking alongside you through every major decision.
The only question is where you're starting from.
From your first week to your open doors, you'll have the guidance and support you need. Properties get reviewed before you commit. Lender conversations get prepared. Licensing questions get answered for your specific state. Your business plan gets iterated until it's fundable. Weekly coaching through every major decision. When the decisions get bigger, you need deeper support — that's exactly what this is built for.
- ✓Everything in The Foundation Builder, plus…
- ✓Full 5-Phase FOCUS Framework + Weekly Coaching Calls
- ✓Deal Desk (Property Reviews) + Live Hotseats
- ✓Funding & Licensing Support (lender prep + practical guidance)
- ✓Accelerator Course + Full Tools & Templates Library
- ✓12 Months of Access + Launch Roadmap + Operations Support
Everything you need to build a real, solid foundation: your business plan, your market research, your financial model — and one comprehensive Foundation Review when you're done. You'll finish knowing what you're building, whether your numbers work, and exactly what your next step is. This is how you build your foundation the right way.
- ✓Foundation Builder Core — step-by-step training
- ✓Business Plan + Market Research + Underwriting Tools
- ✓Entity & Setup Guidance
- ✓Biweekly Group Coaching Calls + Community Access
- ✓One Foundation Review + Launch Readiness Scorecard
- ✓Upgrade Credit toward Success System + 12 Months of Access
If you join The Foundation Builder and find you need more support, your full investment credits toward The Success System — as long as you upgrade during your access period.
I am very happy that I was finally able to close on my 6-bed residential assisted living facility. After almost a month of ownership, I can say that you definitely learn something new every day. I'm blessed and thrilled to have this opportunity. Thank you Brandon for sharing so much of your knowledge and experience.
— Ben, Success System Student
Your 14-Day Guarantee
You've got 14 days to dig in. Show up to your calls. Actually use the training. Do the work.
If you do that and decide this just isn't the right fit, tell me. You'll get your money back. No questions asked.
This isn't for people who sign up and never show up. It's for people who give this a real, honest try. If you put in the effort and it's still not right, you shouldn't be stuck paying for it. That's the deal.
We know your time is valuable. Thank you again! This was exactly what I needed to get clear and move forward with confidence.
— Lori K., Assisted Living Launch Lab Student
What People Are Saying
These are real messages from real students — in their own words.
Frequently Asked
The most common questions before joining The Assisted Living Launch Lab — answered straight.
Join Today 👆Start Your Assisted Living Business The Right Way
If you're committed to launch, choose The Success System.
If you need to build your foundation first, start with The Foundation Builder.
Either way, you won't be doing this alone — the structure, the support, and the path are all here.
