Know where to look before you buy an assisted living property.
If you have a city or a property in mind, start by checking the market. Who needs care in that area, and how many assisted living beds are already there?
In Market Research Mastery, I'll show you how to find the data and use it to research one market. You'll have a clearer basis for deciding where to focus your property search.
See your workshop optionsWhy do the research first
I moved quickly when I opened my first assisted living home. Before opening my second, I took time to study several states. That research helped me choose the type of facility I wanted to open.
One of my students was considering six areas. After we looked at the data, two no longer made sense because there were too few people to serve or too many beds already there.
I want to help you do this work before you spend time and money on a property.
Three things we will check
People
Who do you want to serve, and how many people in that group live in the area? We'll look for the data you need to understand that part of your market.
Places
Which assisted living homes already serve the area, and how many beds are licensed? You'll compare that supply with the people you hope to serve.
Positioning
Why would a family choose your home? We'll look at who you want to serve and how your home could meet their needs.
Learn the steps and use them in your market
Day 1: Learn how to find the data
Tuesday, October 27
VIP Q&A: Noonโ1 p.m. Eastern
General session: 1 to about 3:30 p.m. Eastern
I'll show you how to find the data using free resources and organize it in the Market Research Guide. After the training, you'll use the guide to research one market.
Day 2: Check your research
Wednesday, October 28
VIP Q&A: Noonโ1 p.m. Eastern
Bonus general session: 1โ2 p.m. Eastern
We'll work through one market example as a group. Use that review to check your own work and understand what the numbers mean for your property search.
Keep the tools for your next steps
The Starter Kit gives you guides and templates to keep using as you build your assisted living business. Build your business plan, complete your market research, and understand your underwriting to build your first facility foundation.
Research Your Market
Use the Market Research Guide to study an area. Keep lifetime guide library access, including future updates.
Build Your Plan
Use the business plan guides and templates to put your plan on paper.
Check the Math
Use the underwriting tools to work through the numbers for a property.
Get lifetime Starter Kit access for $297. Both workshop days and the two VIP Q&A sessions are included as your October workshop bonus.
Choose your workshop ticket
General Admission is $147. For $297, you get lifetime Starter Kit access, both workshop days, and Workshop VIP Q&A.
Market Research Mastery
- Both live general sessions
- Day 1 training and the Day 2 group research review
- The current Market Research Guide to download and keep
- General-session replays once ready, until Friday, October 30, at midnight Mountain time
Download your guide by November 11. General Admission doesn't include the Starter Kit, VIP Q&A, guide library access, or future guide updates.
Starter Kit + VIP
- Lifetime access to the Assisted Living Investing Starter Kit
- Lifetime Market Research Guide library access and future updates
- Business plan guides and templates, plus underwriting tools
- Both live general sessions
- General-session replays once ready, until Friday, October 30, at midnight Mountain time
- VIP Q&A from noon to 1 p.m. Eastern on October 27 and 28
The Starter Kit is yours for life. The workshop and two VIP Q&A sessions are your October bonus.
A few common questions.
Do I need to own a property already?
No. Bring a city or area you're considering. We'll start with the market research.
Does General Admission include the Starter Kit?
No. The $147 ticket includes both general sessions and the current Market Research Guide download. The $297 option adds lifetime Starter Kit access, future guide updates, and both VIP Q&A sessions.
Can I keep the Market Research Guide?
Yes. With General Admission, download your copy by November 11 and keep using that file. General Admission doesn't include guide library access or future updates. Starter Kit members have lifetime guide library access, including future updates.
Does a good market mean the home will make money?
No. Market research helps you narrow your search, but you still need to check the property's costs, the care you plan to provide, and local rules before moving forward.
What is the difference between the general and VIP sessions?
The general sessions cover the main training and group research review. VIP gives you an hour before each general session to ask questions about your own market.
What if I already own the Starter Kit?
Buy General Admission, then email me so I can add your VIP access. You don't need to buy the Starter Kit again.
How long can I watch the workshop replays?
I'll add the general-session replays once the videos are ready. Both General Admission and Workshop VIP can watch until Friday, October 30, at midnight Mountain time. Starter Kit and guide library access continue for Starter Kit members.
Know what to check before you look for a property
Bring a market you're considering. I'll show you how to research it, and we'll work through what the numbers mean so you can decide where to focus your search.
Choose your workshop ticket