Episode 140 | How to Know Your Assisted Living Business Will Be Profitable

In this episode, Brandon provides an overview of how beginners can determine if their assisted living business will be profitable. The key is accurate underwriting—analyzing expenses and income through a simple pro forma. Brandon introduces the acronym WFUD (Wages, Insurance, Food, Utilities, Debt Service) to guide financial planning, explaining why wages are the largest cost and how to budget realistically across all categories.

Highlights

  • 01:00 Underwriting is essential to project the profitability of your assisted living business.
  • 02:05 WFUD acronym simplifies understanding the five major expenses: Wages, Insurance, Food, Utilities, and Debt Service.
  • 02:42 Wages constitute the largest expense, typically 50-70% of total costs.
  • 04:53 Food budget should be estimated conservatively at $8-$10 per resident per day.
  • 07:45 Debt service is the critical second-largest expense after wages, covering mortgage or loan payments.
  • 09:14 Income is calculated by multiplying your monthly resident rate by the number of residents.
  • 11:00 Conservative underwriting helps prepare for unexpected costs and fluctuating occupancy.

Resources Mentioned:

Visit our website, AssistedLivingInvesting.net, for additional resources, including our year-long mastermind program and free underwriting calculator.

Get your free business plan checklist today: https://urlgeni.us/alibpc

Learn about the Assisted Living Investing Mastermind: assistedlivinginvesting.net/mastermind

Apply for the Mastermind today: alimastermind.com/application

Join the Bussiness Foundation Basics Workshop: Assisted Living Business Foundation Basics

Learn the five steps to help you start an assisted living business: https://youtube.com/live/dRVCa80SOyM

Get the 12 Week Year Book: https://amzn.to/4bAOpQf

Marketing Made Simple by Donald Miller: https://amzn.to/3ECoNY5

Who Not How by Benjamin Hardy : https://bit.ly/whonothowbooklink

Courses:
- Do you need guidance on your journey to launching your assisted living business: https://urlgeni.us/aliala
- Do you need help building your business plan: https://urlgeni.us/alibpg

FREE Resources:
- Business Plan Checklist: https://urlgeni.us/alibpc
- Calculator: https://urlgeni.us/alicalc
- Lease Agreement Template: https://urlgeni.us/alila
- ProfitPath Analysis Tool: https://urlgeni.us/aliprofitpath
- Grant Writing Template: https://urlgeni.us/aligrant
Need help with your payroll? Get Gusto: https://gusto.com/i/brandon9590


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