Episode 117 | Four Big Mistakes You Should Avoid When Launching Your Care Home
In this episode of the Assisted Living Investing Podcast, host Brandon Gustafson shares the four most common mistakes beginners make when launching an assisted living facility—and how to avoid them. From delaying marketing and hiring the wrong staff to underestimating startup costs and skipping a business plan, Brandon breaks down what you need to know to start strong. Drawing from his own experience operating homes in Idaho and Colorado, he offers practical tips, free tools, and a roadmap for building a profitable and sustainable care business. Whether you're months from launch or just exploring the industry, this episode will help you lay a rock-solid foundation.
00:00:00 – Welcome and Introduction
00:00:32 – Main Topic: Four Big Mistakes to Avoid When Launching a Care Home
00:00:32 – Mistake 1: Delaying Marketing Efforts
00:04:58 – Mistake 2: Hiring the Wrong Staff
00:07:47 – Mistake 3: Underestimating Startup Costs
00:10:38 – Mistake 4: Not Having a Business Plan
00:13:40 – Episode Wrap-up and Call to Action
Resources Mentioned:
Visit our website, AssistedLivingInvesting.net, for additional resources, including our year-long mastermind program and free underwriting calculator.
Get your free business plan checklist today: https://urlgeni.us/alibpc
Learn about the Assisted Living Basics: https://www.assistedlivinginvesting.net/basics
Learn about the Assisted Living Investing Mastermind: assistedlivinginvesting.net/mastermind
Apply for the Mastermind today: alimastermind.com/application
Join the Business Foundation Basics Workshop: Assisted Living Business Foundation Basics
Learn the five steps to help you start an assisted living business: https://youtube.com/live/dRVCa80SOyM
Get the 12 Week Year Book: https://amzn.to/4bAOpQf
Marketing Made Simple by Donald Miller: https://amzn.to/3ECoNY5
Who Not How by Benjamin Hardy : https://bit.ly/whonothowbooklink
Courses:
- Do you need guidance on your journey to launching your assisted living business: https://urlgeni.us/aliala
- Do you need help building your business plan: https://urlgeni.us/alibpg
FREE Resources:
- Business Plan Checklist: https://urlgeni.us/alibpc
- Calculator: https://urlgeni.us/alicalc
- Lease Agreement Template: https://urlgeni.us/alila
- ProfitPath Analysis Tool: https://urlgeni.us/aliprofitpath
- Grant Writing Template: https://urlgeni.us/aligrant
Need help with your payroll? Get Gusto: https://gusto.com/i/brandon9590
Follow Us:
Subscribe to the podcast for more episodes.
Leave a review to help us continue bringing you valuable content.
Engage with us on our various platforms for further learning and support.
Facebook | LinkedIn | X | Instagram
