Episode 107 | Funding Options That Actually Work for Assisted Living

In this episode, Brandon Gustafson breaks down the most effective funding strategies for launching an assisted living business. Drawing from his experience operating multiple facilities and securing over $1.5 million in SBA loans, Brandon guides beginners through loan types like SBA, conventional, hard money, and private lenders—highlighting what works, what to avoid, and how to prepare a lender-ready business plan. He also shares tips on combining funding sources, doing proper financial underwriting, and staying persistent even after rejection.

00:00:00 – Introduction

00:00:17 – Overview of Today’s Topic: Funding Options

00:02:56 – Transition to Funding Options Overview

00:03:48 – Combining Funding Strategies

00:04:08 – Traditional/Conventional Mortgages

00:05:49 – Limitations and Use of Conventional Mortgages

00:06:51 – Accessibility of Conventional Mortgages

00:07:39 – Hard Money and Private Money Lending

00:09:57 – Risks and Balloon Payments in Hard Money Loans

00:11:30 – Using Hard Money to Build Track Record

00:12:33 – Vetting Private Lenders

00:13:22 – Small Business Loans and Lines of Credit

00:14:46 – Combining Loans for Full Coverage

00:16:12 – Importance of Underwriting and Financial Planning

00:16:48 – SBA Loan Options

00:19:49 – How to Approach Lenders and Combine SBA Loans

00:20:31 – HUD Loans as a Refinancing Option

00:21:41 – Encouragement and Persistence

00:23:01 – Caution Against Over-Leveraging

00:24:44 – Outro and Next Steps

Resources Mentioned:

Visit our website, AssistedLivingInvesting.net, for additional resources, including our year-long mastermind program and free underwriting calculator.

Get your free business plan checklist today: https://urlgeni.us/alibpc

Learn about the Assisted Living Basics: https://www.assistedlivinginvesting.net/basics

Learn about the Assisted Living Investing Mastermind: assistedlivinginvesting.net/mastermind

Apply for the Mastermind today: alimastermind.com/application

Join the Business Foundation Basics Workshop: Assisted Living Business Foundation Basics

Learn the five steps to help you start an assisted living business: https://youtube.com/live/dRVCa80SOyM

Get the 12 Week Year Book: https://amzn.to/4bAOpQf

Marketing Made Simple by Donald Miller: https://amzn.to/3ECoNY5

Who Not How by Benjamin Hardy : https://bit.ly/whonothowbooklink

Courses:
- Do you need guidance on your journey to launching your assisted living business: https://urlgeni.us/aliala
- Do you need help building your business plan: https://urlgeni.us/alibpg

FREE Resources:
- Business Plan Checklist: https://urlgeni.us/alibpc
- Calculator: https://urlgeni.us/alicalc
- Lease Agreement Template: https://urlgeni.us/alila
- ProfitPath Analysis Tool: https://urlgeni.us/aliprofitpath
- Grant Writing Template: https://urlgeni.us/aligrant
Need help with your payroll? Get Gusto: https://gusto.com/i/brandon9590

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