Episode 112 | Assisted Living: The Hidden Profits & Horrors

In this episode of the Assisted Living Investing Podcast, Brandon Gustafson breaks down what ROI and cash flow really look like in the world of assisted living facilities. From understanding the differences between a 6-, 10-, and 16-bed home to identifying key expenses like payroll, debt service, and food costs, Brandon offers a clear, data-backed look at what it takes to be profitable. He shares practical tools—like a free underwriting calculator—and urges listeners to avoid relying on generic online claims. Whether you’re just exploring assisted living or actively preparing to invest, this episode gives you a realistic and detailed roadmap to make smarter, better-informed decisions.

00:00:00 – Introduction
00:00:40 – Topic Introduction: Realistic ROI in Assisted Living
00:01:10 – Numbers Disclaimer and Presentation Style
00:01:30 – Key Definitions: ROI, NOI, and Cash Flow
00:04:11 – Important Investment Caveats
00:05:19 – Major Operating Expenses
00:10:46 – Income and Expenses by Facility Size
00:13:38 – Pricing Sensitivity and Market Considerations
00:16:09 – Key Takeaways on Facility Size and Margins
00:17:21 – Use the Calculator and Seek Support
00:18:07 – Final Advice and Encouragement

Resources Mentioned:

Visit our website, AssistedLivingInvesting.net, for additional resources, including our year-long mastermind program and free underwriting calculator.

Get your free business plan checklist today: https://urlgeni.us/alibpc

Learn about the Assisted Living Basics: https://www.assistedlivinginvesting.net/basics

Learn about the Assisted Living Investing Mastermind: assistedlivinginvesting.net/mastermind

Apply for the Mastermind today: alimastermind.com/application

Join the Business Foundation Basics Workshop: Assisted Living Business Foundation Basics

Learn the five steps to help you start an assisted living business: https://youtube.com/live/dRVCa80SOyM

Get the 12 Week Year Book: https://amzn.to/4bAOpQf

Marketing Made Simple by Donald Miller: https://amzn.to/3ECoNY5

Who Not How by Benjamin Hardy : https://bit.ly/whonothowbooklink

Courses:
- Do you need guidance on your journey to launching your assisted living business: https://urlgeni.us/aliala
- Do you need help building your business plan: https://urlgeni.us/alibpg

FREE Resources:
- Business Plan Checklist: https://urlgeni.us/alibpc
- Calculator: https://urlgeni.us/alicalc
- Lease Agreement Template: https://urlgeni.us/alila
- ProfitPath Analysis Tool: https://urlgeni.us/aliprofitpath
- Grant Writing Template: https://urlgeni.us/aligrant
Need help with your payroll? Get Gusto: https://gusto.com/i/brandon9590

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