Episode 104 | How To Fill your Assisted Living Facility with Residents
In this episode, Brandon shares beginner-friendly marketing strategies to help you launch and grow your assisted living business. Learn how to attract residents by targeting adult children (ages 45โ65), build referral networks, use SEO and social media effectively, and create trust through consistent branding and email marketing. Plus, discover how to leverage lead magnets, placement agencies, and Brandonโs mastermind program for ongoing support.
00:00:00 โ Introduction
00:00:58 โ Understanding Your Market
00:01:28 โ Media Consumption Habits of Target Audience
00:02:12 โ Creating Your Marketing Avatar
00:02:33 โ Differentiating Your Facility
00:03:33 โ Two Main Marketing Channels
00:05:36 โ Email Marketing Strategy
00:07:23 โ Leveraging Lead Magnets
00:08:24 โ Advertising to Your Target Audience
00:09:21 โ Providing Extreme Value and Building Trust
00:10:20 โ Branding and Messaging Consistency
00:11:17 โ Crafting Your Elevator Pitch
00:11:46 โ Additional Marketing Options
00:12:47 โ Closing Remarks
Resources Mentioned:
Visit our website, AssistedLivingInvesting.net, for additional resources, including our year-long mastermind program and free underwriting calculator.
Get your free business plan checklist today: https://urlgeni.us/alibpc
Learn about the Assisted Living Basics: https://www.assistedlivinginvesting.net/basics
Learn about the Assisted Living Investing Mastermind: assistedlivinginvesting.net/mastermind
Apply for the Mastermind today: alimastermind.com/application
Join the Business Foundation Basics Workshop: Assisted Living Business Foundation Basics
Learn the five steps to help you start an assisted living business: https://youtube.com/live/dRVCa80SOyM
Get the 12 Week Year Book: https://amzn.to/4bAOpQf
Marketing Made Simple by Donald Miller: https://amzn.to/3ECoNY5
Who Not How by Benjamin Hardy : https://bit.ly/whonothowbooklink
Courses:
- Do you need guidance on your journey to launching your assisted living business: https://urlgeni.us/aliala
- Do you need help building your business plan: https://urlgeni.us/alibpg
FREE Resources:
- Business Plan Checklist: https://urlgeni.us/alibpc
- Calculator: https://urlgeni.us/alicalc
- Lease Agreement Template: https://urlgeni.us/alila
- ProfitPath Analysis Tool: https://urlgeni.us/aliprofitpath
- Grant Writing Template: https://urlgeni.us/aligrant
Need help with your payroll? Get Gusto: https://gusto.com/i/brandon9590
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