Annual membership
Billed annually. Renews each year unless you cancel.
Join Launchpad annuallyYou know healthcare. But figuring out how to fund a home, find the right property and get the business started is a different kind of work.
Assisted Living Launchpad brings the training, tools and support together so you can understand your options, check your assumptions and know what to work on next.
$2,000 per year or $600 every three months. Same membership. Cancel renewal anytime.
Maybe you've been looking at properties. Maybe you've watched hours of videos. You may have a notebook full of ideas and still be wondering, “Where do I actually start?”
Funding is a big part of that question. So are the market, the property, the licensing requirements and what it will cost to run the home. Those pieces affect each other.
A house can look like a great opportunity until you check what it would take to use it for your intended residents. A monthly rate can sound impressive until you account for staffing, vacancies and the other costs of operating. And a business plan is much more useful when the numbers in it describe the business you're actually considering.
That's the work Launchpad helps you do. You'll learn how to research the opportunity, understand funding options and prepare a plan you can explain to someone else.
Here's the feedback Faith-Marie shared:
“We bought your business plan and when we took it to the bank, they were so impressed with it. Your breakdown of funding and profitability really helped me see if the deal we're looking at actually makes sense.”
Faith-Marie, Assisted Living Investing business-plan customer
There are two useful things in what she said. She had a plan to take to the bank, and she could better judge the deal for herself. That's why I teach the funding and the numbers alongside the business plan. You need to understand the opportunity before you decide how far to pursue it.
One person tells you to find a property. Another tells you to get financing first. You start reading licensing requirements and realize you have more questions about the property.
Each piece of information may be useful. The challenge is knowing how it applies to your situation and what to check next.
Inside Launchpad, you have a way to work through those questions together. You can use the lessons to understand a topic, put the tools to work on your own research, and bring general questions to the community or the next Q&A call.
You don't need to wait until you have a property under contract to start preparing. If you're considering ownership now, you can use that time to investigate the market, understand the funding conversations ahead of you and check what your plan would require.
I'm Brandon Gustafson. I've operated assisted living businesses since 2020, and I teach the practical work behind ownership.
I built these courses and tools to help you work through the decisions: where to look, what to ask, how to evaluate the numbers and how to put a plan together. Launchpad gives you access to that material with a place to ask questions as you use it.
The funding lessons cover financing options, approaching lenders and preparing the information for those conversations. You'll work on understanding what your project needs and how financing affects the numbers, so you can ask more useful questions about your situation.
Investigate local demand and competition. Learn what to look into around licensing, property requirements and the residents you intend to serve. Use that research to decide which opportunities deserve a closer look, including checking potential deal-breakers early.
Work through revenue, staffing, operating expenses, occupancy and financing assumptions with the Deal Analyzer and underwriting material. As you change the inputs, you can see how the business picture changes and which assumptions you need to verify.
Use the Plan Builder and templates to organize your model, market research and financial assumptions. You'll have a structure to work from and a plan you can explain, question and improve as you learn more.
Launchpad includes the Accelerator, Success System recorded training and foundation curriculum, along with the tools and templates. You can use the material that fits your current decision and return to the property, funding, licensing, launch and operations lessons as you need them.
You do the research and make the decisions. The training helps you understand the work and prepare for conversations with lenders and the appropriate local professionals; it doesn't promise financing or a particular business result.
Your membership includes a general Q&A call every other week and the Launchpad community. If something in a lesson or tool isn't clear, you have somewhere to bring the question. I also use short video explanations to help with questions that come up.
This is general guidance as you learn and apply the material. Personal review of your submitted business plan or deal is a separate VIP service, not part of this membership.
Each one helps with a particular part of the work. You don't have to finish every resource before you take your next step.
Decide whether an opportunity deserves a closer look.
Use a first-pass numbers screen before spending hours on a full analysis. If the initial picture is worth investigating, you can move into the deeper underwriting tools and check the assumptions.
Turn your research into a business-plan draft.
Learn how to use AI with the templates to organize your findings and explain the business. Bring your actual research and numbers into the process, then check the draft against what you know.
See how a plan improves through feedback.
Watch a recorded business-plan review. Seeing the questions and suggested improvements can help you spot places where your own draft needs a clearer explanation or stronger support.
Narrow down where to focus your market research.
Learn an initial screening approach for deciding which areas to investigate further. Then use the deeper market-research material to check actual competition and local conditions.
Learn from questions other members have already asked.
Hear recorded discussions about business plans, market research and underwriting. Another person's question can help you understand how a lesson applies when you're working on a real opportunity.
Look beyond the monthly rate per resident.
Understand how occupied beds and operating expenses affect the business. Use the guide alongside your numbers work so you're investigating what the home could support after its costs, rather than stopping at gross revenue.
Prepare better questions about setting up the business.
Learn about entity considerations before discussing your situation with an attorney or other appropriate professional. The resource provides education, not legal services or entity filing.
Work through the financial side with a full workshop example.
Follow the operating math, revenue, expenses and financing assumptions. Come back to the relevant sections as you work through the numbers for an opportunity you're considering.
Get the foundation tools, templates and training in one place.
Use the Starter Kit content to support your early research and planning. It's included in your Launchpad membership, so you can use those resources alongside the more detailed courses.
Bring the research and numbers into your plan.
Work through how the pieces come together in a business plan. This workshop adds practical application alongside the AI masterclass and the recorded plan walkthrough.
Find evidence for the market you're considering.
Learn how to investigate market choice, competition and local demand. Use the work to support your assumptions about an area before treating a particular property as the answer.
Explore grants as an additional possibility, where they fit.
This is an optional resource, separate from the main funding preparation. Grants aren't the primary funding route for most people, but the material is there if you want to investigate whether an opportunity applies to your situation.
All of these resources are included during your paid membership. The three workshops and Replay Vault are recorded content, not admission to future live workshops or private VIP calls.
Launchpad is built for healthcare professionals who want to own an assisted living business and are ready to work on the business side. You can start while you're exploring the idea, researching a market or looking at a possible property.
It's a good fit if you want the courses and tools, a clearer way to organize your work, and general support as you learn. You'll need to make time for your own research and implementation.
If you want someone to choose the property, build the business for you or personally review your submitted work, that isn't what this membership provides.
Both options include the same Launchpad courses, tools, bonuses, community and general Q&A support.
Billed annually. Renews each year unless you cancel.
Join Launchpad annuallyBilled quarterly. Renews every three months unless you cancel. Four quarterly payments total $2,400 if you renew for a full year.
Join Launchpad quarterlyCancel renewal anytime. You'll keep access through the period you've already paid for, with no commitment to another payment period.
Join, look through the material and begin using it. If you decide Launchpad isn't right for you, you have a 14-day money-back guarantee.
No. You can use Launchpad while you're researching ownership or evaluating a possible property. Understanding the market, requirements and numbers is useful before you make a larger commitment.
The funding lessons and planning tools are there to help you understand options and prepare. You'll learn what to investigate and bring to lender conversations. The lender still determines what financing is available for your situation; membership doesn't guarantee a loan.
The training helps you understand licensing and property questions to investigate. You'll still need to verify the current requirements with the relevant state and local authorities for the location and care model you're considering.
That depends on your starting point and the work you're taking on. You can use the recorded material at your own pace and focus on the topic that's relevant now. You'll also need time outside the lessons to research, talk with the right people and apply what you learn.
The included calls and community provide general Q&A. Personal review of your submitted work is part of the separate VIP service, not Launchpad.
Compare what you already have with the full course and tool access, included recordings, community and biweekly Q&A in Launchpad. The reason to join is the additional material and support you want to use, not to repurchase something you already own. Your existing purchases remain separate.
Know Your Numbers, Business Plan Builder and Market Research Mastery are included as recordings. Your live general Q&A call is every other week.
You stop future renewals and keep your Launchpad access through the end of the period you've paid for. Launchpad membership doesn't include lifetime access.
You can keep researching on your own. If you'd like the training, tools and a place to ask questions while you do the work, that's what I've brought together in Launchpad.
Start with the question that's holding you up. Understand the funding options, check what the business would require and work out your next step.
$2,000 per year or $600 every three months. Cancel renewal anytime. 14-day money-back guarantee.