Annual membership
$1,800
per year
Billed annually: renews each year unless you cancel.
Join the Launchpad annuallyFor healthcare professionals who want to own an assisted living business.
Struggling to figure out funding and where to start with your assisted living business?
The Assisted Living Launchpad helps you get your first assisted living business started.
You know you want to do this. But how will you pay for it? What should you do first? And how do you know you're on the right path?
Inside the Assisted Living Launchpad, I'll help you understand what you need to work on and how to get started.
Get help figuring out what to do next.
You don't have to figure this out on your own. Get training to follow, tools to use, and help with the questions that are keeping you stuck.
“They were so impressed with it.”
Faith-Marie bought the business plan template while she was looking at an assisted living deal. That tool is available inside the program. Here's what she shared.
“We bought your business plan and when we took it to the bank, they were so impressed with it. Your breakdown of funding and profitability really helped me see if the deal we're looking at actually makes sense.”
Faith-Marie · Assisted Living Investing customer
From looking at homes to owning one.
Ben shared this after closing on his six-bed assisted living home.
“I am very happy that I was finally able to close on my 6-bed residential assisted living facility. After almost a month of ownership, I can say that you definitely learn something new every day. I'm blessed and thrilled to have this opportunity. Thank you Brandon for sharing so much of your knowledge and experience.”
Ben · Assisted Living Investing customer / facility owner
From figuring out the process to owning a licensed home.
Kristyna wanted to start an assisted living business but needed help with the process, including how to get funding. We found a program and helped her get the funding she needed. She went on to remodel the home, pass her fire inspection, and get her facility licensed.
“I’m excited to share that I have completed the remodeling of my home and have officially submitted my application for licensure. I’m also happy to report that I have successfully passed the fire inspection.”
Kristyna · Assisted Living Investing customer / facility owner
From weighing two opportunities to welcoming residents.
Lori first reached out while weighing two assisted living opportunities in Colorado. We met and worked through questions as they moved forward. Later, she wrote to say they were officially licensed and had residents in their home.
“Just wanted to tell you how much we appreciated your time last week. We are trying to learn as much as we can right now and are so thankful for generous people like you, who are willing to take time with us. We know your time is valuable. Thank you again!”
Lori and Ryan K. · The Haven Home, Colorado
You can start making progress, too. Get help with the questions holding you back so you can move toward owning your own assisted living business.
It's hard to get a clear funding answer when you're still figuring out the business.
You want to know how you'll pay for it, but you're still trying to understand what getting started will take. Every answer seems to bring up another question. Getting clear on what you want to do and what you'll need makes it easier to see which funding options are worth looking into.
“Happy Fabulous Friday! Well I think I have my business plan in rough draft...lol . I'm definitely needing the finance piece because i don't have a clue. But so excited I'm at this point! Brandon can you look at it and see if I'm heading in the right direction?”
LaSonya · Assisted Living Investing customer
You can find plenty of advice. But figuring out what applies to you is the hard part.
One person tells you to buy a house. Another says to find an investor. You hear about a loan that worked for somebody else, but you don't know whether it would work for you.
You need help understanding what applies to the business you want to start, so you can stop guessing about what to do next.
You can start before you find a property.
You don't need to wait until a house is under contract to start working on your funding plan. That's when you're already under pressure to make decisions.
Use this time to understand what getting started will take and what you'll need to have ready. When the right opportunity comes along, you'll have more to go on than how much you like the house.
“Awesome, thank you so much. I'm excited as well. We meet together next Tuesday to go over details and come up with a plan of action! Things are getting real”
Derek · Assisted Living Investing customer
I had the healthcare background. I still had a lot to learn about starting my own assisted living business.
I'm Brandon Gustafson. I've worked in healthcare since 2011 and have owned assisted living homes since 2020.
When I was getting started, I had the same questions you may have now. How am I going to pay for this? Where do I start? Am I making the right choice?
I've had to make these decisions for my own homes. Through the Assisted Living Launchpad, I'll help you answer those questions and get the help you need to start your own assisted living business.
Inside the Assisted Living Launchpad
Curriculum
Learn how to build your foundation, find the right property, work through funding, navigate licensing, and get your assisted living business open. The lessons, templates, and tools are there to help you do the work.
Community
Learn alongside other people working toward owning an assisted living business. Ask your questions, share what you're working on, and see what others are doing to get started.
Coaching
We get together every other week for live group coaching. You'll have time to ask me questions and get help as you work through launching your assisted living business.
“Thank you! the calls really help to keep me on track and to have some accountability even if I dont have any big questions. Thank you for your patience and support!”
Catherine · Assisted Living Investing customer
You'll also get these 10 bonuses.
1. High-Level Underwriting Tool
Get an early look at a property's numbers before you spend more time on it. Use what you find to decide if it's worth a closer look.
2. AI Business Plan Masterclass
Use AI to help turn your notes into a first draft. Spend less time stuck on the writing and more time getting your business started.
3. Business Plan Walkthrough Masterclass
Watch me work through a business plan and give feedback on what matters to a lender. See how to make your own plan clearer before you ask for funding.
4. Assisted Living & the 5% Rule
Learn how to narrow down your market and find an area that could be a good fit for your assisted living business.
5. Coaching Call Replay Vault
Search the questions other members have asked and listen to how we worked through them. Find help with what's keeping you stuck.
6. “Is This Really Profitable?” Guide
Understand the break-even point for an assisted living business. Spot opportunities that may not make money before you spend more time on them.
7. Entity Setup Secrets
Learn about legal ways to structure your assisted living business and where you may be able to save money. Get ready for a more useful conversation with your attorney.
8. Know Your Numbers workshop
Understand the income and expenses of an assisted living home so you can decide whether the numbers point to a profitable business.
9. Business Plan Builder workshop
Learn how to create a business plan for the funding you need, even if your goal is $1 million to get your assisted living business started.
10. Market Research Mastery workshop
Look into the need for care in your market and whether there could be enough demand to fill your beds.
The workshop sessions are ready to watch in the member library.
“Your training offers students a great value with all the tools you provide. Very glad I signed up at this early point. I already feel I have paid for great value--THANK YOU!”
Anthony W · Assisted Living Investing customer
See what others are saying.
Catherine · On the coaching calls
Derek · Making a plan
Anthony W · On the tools and courses
LaSonya · On building a business plan
Ben · Assisted Living Investing customer / facility owner
Ekaterina W · On the value of the courses and resources
Kristyna · Assisted Living Investing customer / facility owner
What would it be worth to you to get help starting your own assisted living business?
Curriculum
Training to help you launch your assisted living business
Learn how to build your foundation, find the right property, understand your funding options, navigate licensing, and get your home open.
Value: $10,000
Community
People working toward the same goal
It helps to be around people who are trying to do what you're doing. Inside the community, you can ask questions, share what you're learning, and work through this with other people who want to start an assisted living business.
Value: $5,000 per year
Coaching
Get coaching every other week
Every other week, we get together so you can ask your questions and get help as you work through launching your assisted living business.
Value: $5,000 per year
All 10 bonuses
Resources to help you make progress and avoid mistakes
Each bonus is designed to help you save time, avoid costly mistakes, or move faster toward launching your assisted living business.
Value: $2,000
Total program value: $22,000
“It has been incredibly helpful!”
“I want to take a moment to sincerely thank you for creating this course. I previously spent $5,000 on a program that didn't come close to offering the depth and value your guide provides. That program's content was overly generic, mostly common knowledge, and seemed designed to push me into purchasing additional products—totaling another $15,000 to $50,000!
Finding your course first would have saved me a significant amount of money while equipping me with everything I needed to successfully launch my assisted living business.
Once again, thank you for putting together such an affordable and comprehensive resource. It has been incredibly helpful!”
Ekaterina W · Assisted Living Investing customer, on the course and resources
What does help like this cost?
Here are some of the other training and coaching options out there:
- âś“ Three-day assisted living training: about $5,000
- âś“ Course and group coaching: about $4,800 over a year
- âś“ Private coaching: $7,500 per year
- âś“ Assisted living mentorship programs: $20,000 to $40,000+
What could knowing where to start be worth to your business?
Imagine a business that generates $10,000 in profit each month. That's $120,000 a year.
What could building a business like that mean for you and your family?
But I'm not going to charge you $40,000, $20,000, $10,000, or even $5,000 to join the Launchpad.
You can join for just $1,800 for the year
or $500 per quarter.
Join the Assisted Living Launchpad
Cancel anytime.
MONEY-BACK
14 DAY
GUARANTEE
Take a look inside with a 14-day money-back guarantee.
Go through the training and start using the resources. If you decide the Launchpad isn't right for you, you have a 14-day money-back guarantee.
Questions about the Launchpad
Do I need a property already?
No. You can start while you're researching assisted living ownership. The training can help you understand what to look for before you commit to a property.
What if funding is the thing I'm most worried about?
That's exactly what the Assisted Living Launchpad is designed to help you figure out. You'll get help understanding your funding options and getting ready to pursue the funding you need to start your business. A lender still decides whether you qualify for a loan.
Does this cover my state?
Yes. You can use the program in any state and ask state-specific questions in the community and on our coaching calls. You'll still need to confirm the licensing and property rules where you plan to open.
How much time do I need?
You can go through the lessons at your own pace. Set aside about 3 to 5 hours a week to learn and use what you're learning. Our group coaching calls are one hour every other week.
Will you review my business plan or a deal?
The Launchpad includes group coaching and community support. If you’d like personal reviews of your business plan or feedback on a deal, you can apply to join the VIP program.
What happens if I cancel?
Your membership won't renew. You keep access until the end of the year or quarter you've paid for.
Still trying to figure out funding and where to start with your assisted living business?
Inside the Assisted Living Launchpad, you'll have the tools, training, and support to help you get your assisted living business started the right way.